Milano System モジュラーバックパック by Modula Milano is a highly esteemed winner of the very prestigious 2021 A' Design Award 金賞 in ファッション・トラベルアクセサリーデザイン Competition Category.
金アクセサリー· 2021
Milano System モジュラーバックパック
Client: Modula Milano
A' Design Award 金賞 Winner in アクセサリー Category
- 74,611
- Verified Award Winner
- Verify Award Status for #124206
The Design
About Milano System モジュラーバックパック
Milano Systemは、イタリア製のモジュール式アーバンバックパックです。メインパックは高さ480mm、幅300mm、奥行き170mmで、容量は25リットル、最大35リットルまで拡張できます。ラップトップオーガナイザー、アンカー、エブリデイブロック、パッキングブロックなどの独立したモジュールを、メインパックに着脱することが可能です。マグネット式のロック金具により、片手での開閉を実現しました。素材には耐摩耗性と撥水性に優れたファブリックを採用。2つのコンパートメントと複数のポケットが、日常の持ち物を整理して収納します。
The Recognition
About the A' Design Award 金賞
Milano System モジュラーバックパックは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Milano System モジュラーバックパックは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Milano System モジュラーバックパックは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens.
Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack.
It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block. - Dimensions & Packaging
- 480mm height x 300mm width x 170mm depth (240 when expanded)
Weight: 900gr (only the Milano backpack)
Volume: 25 L (35 L expanded)
180-degrees opening
Fully water-resistant
2 separated compartments with multiple pockets for ultimate organization - Tags
- modular backpack, Italian design, Made in Italy, backpack made in Italy
- Production Technology
- CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears.
Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant
Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules.
Fidlock - innovative magnetic locking hardware - Design Challenge
- The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
- Research
- We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
- Inspiration
- Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
- Project Duration
- The project started in January 2020 and finished in March 2021 in Milan, Italy.
- Operation Flow
- Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials.
While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack. - Team Members
- Alex Feriotto
Sebastian Pinotti
Nevena Pavloska
Dario Ruggeri
Gaia Venuti
Beatrice Cavalli
Chiara Penasa - Image Credits
- Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa
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