Sienna Monroe 化粧品パッケージ by Ricci Williams is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2021
Sienna Monroe 化粧品パッケージ
Client: Summerhouse Collective
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #124404The Design
About Sienna Monroe 化粧品パッケージ
Sienna Monroeは、植物由来で動物実験を行わない化粧品ラインのブランドアイデンティティおよびパッケージです。ギフトボックスはオンライン注文時の配送箱としても機能し、廃棄物の削減に貢献します。箱は非塗工の再生段ボールを用い、堆肥化が可能で、植物性インキで印刷されています。ボトルは繰り返しリサイクルできる素材であるガラス製で、ラベルには古紙(ポストコンシューマー材)を使用しています。自然をモチーフにしたプリントパターンが、力強いタイポグラフィに柔らかさを添えています。このパッケージは、中身を使い終えた後も手元に残し、再利用してもらうことを意図してデザインされています。
The Recognition
About the A' Design Award 銅賞
Sienna Monroe 化粧品パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Sienna Monroe 化粧品パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Sienna Monroe 化粧品パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
- Dimensions & Packaging
- Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm - Tags
- eco-packaging, brand identity, art direction, beauty, fashion, logotype
- Production Technology
- To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.
The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock. - Design Challenge
- The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
- Research
- The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
- Inspiration
- The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.
The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images. - Project Duration
- The project was completed in Los Angeles during the summer of 2020.
- Operation Flow
- The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.
Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.
Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.
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