Steady Power Wire Art アートインスタレーション by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in ファインアート・アートインスタレーションデザイン Competition Category.
銅ファインアート· 2022
Steady Power Wire Art アートインスタレーション
by Inception Cultural and Creative Co., Ltd
Client: Inception Cultural & Creative Co., Ltd
A' Design Award 銅賞 Winner in ファインアート Category
Verified Award Winner
Verify Award Status for #125915The Design
About Steady Power Wire Art アートインスタレーション
「Steady Power Wire Art（安定電力ワイヤーアート）」は、企業の周年記念展のために制作されたアートインスタレーションである。電線・ケーブルメーカーが供給する銅線を用い、企業を象徴する大樹の輪郭を描き出している。その樹木からは、お粥の屋台、食卓、列車、寺院、灯台という日常生活の五つの情景が広がる。移り変わる照明と音声によるナレーションがワイヤーの造形に寄り添い、ワイヤーの影が壁面と天井に映し出される。281平方メートルに及ぶ本作は、電気が何気ない日々の暮らしをいかに支えているかを示している。
The Recognition
About the A' Design Award 銅賞
Steady Power Wire Art アートインスタレーションは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Steady Power Wire Art アートインスタレーションは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Steady Power Wire Art アートインスタレーションは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
- Dimensions & Packaging
- Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
- Tags
- Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
- Production Technology
- When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
- Research
- The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
- Inspiration
- When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity. - Project Duration
- The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
- Operation Flow
- The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
- Image Credits
- All Images: Inception Cultural & Creative Co., Ltd
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