Staom Jewelry ジュエリーブティックのインテリア by Rong Zeng

Staom Jewelry ジュエリーブティックのインテリア by Rong Zeng is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.

銅インテリア· 2022

Staom Jewelry ジュエリーブティックのインテリア

by Rong Zeng

Client: Xad

A' Design Award 銅賞 Winner in インテリア Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry ジュエリーブティックのインテリア

Staom Jewelryは、床面積200平方メートル、天井高約3メートルのジュエリーブティックのインテリアである。ダイヤモンドと宇宙はいずれも永遠を象徴するという発想を design の出発点としている。来訪者は廊下を進み、通路の突き当たりのエントランスを抜け、鏡張りのエリアへと至る。この一連の動線は、地球から宇宙への旅を想起させる。仕上げにはミラーステンレス、ブラックミラー大理石、セメント調アートペイント、ヘアライン仕上げのステンレスを用いた。鏡の反射と不規則な造形が壁の存在感を弱め、空間を果てしなく広がるように感じさせている。

The Recognition

About the A' Design Award 銅賞

Staom Jewelry ジュエリーブティックのインテリアは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Staom Jewelry ジュエリーブティックのインテリアは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Staom Jewelry ジュエリーブティックのインテリアは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui