Aesthetics of Calibration 小売店舗のインテリアデザイン by Clement Tung Jeun Cheng

Aesthetics of Calibration 小売店舗のインテリアデザイン by Clement Tung Jeun Cheng is a highly esteemed winner of the very prestigious 2022 A' Design Award 鉄賞 in インテリア空間・展示デザイン Competition Category.

鉄インテリア· 2022

Aesthetics of Calibration 小売店舗のインテリアデザイン

by Clement Tung Jeun Cheng

Client: CINCHstudio Spacial Design

A' Design Award 鉄賞 Winner in インテリア Category

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The Design

About Aesthetics of Calibration 小売店舗のインテリアデザイン

「Aesthetics of Calibration（キャリブレーションの美学）」は、マカオにある面積約30.3平方メートルのメガネショップのインテリアです。従来のメガネ店に見られる閉鎖的なレイアウトに代わり、オープンプランを採用しました。バーチェアを備えた中央のアイランドカウンターが、来店客とスタッフ、そして商品との距離を縮め、くつろいだ会話を生み出します。木目とウォーターストーンに、メガネの金属素材と響き合うステンレススチールのディテールを組み合わせました。すべての商品は腰の高さより上に配置され、長短の棚板が計測スケールの目盛りを想起させます。

The Recognition

About the A' Design Award 鉄賞

Aesthetics of Calibration 小売店舗のインテリアデザインは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Aesthetics of Calibration 小売店舗のインテリアデザインは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Aesthetics of Calibration 小売店舗のインテリアデザインは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a glasses store forfeiting the old-style glasses store type with a brand new design, thereby creating a bright and professional commercial space with open-style design as the main body, utilizing the central island bar chair design to shorten the distance between the customers, employees and products, thereby allowing for more relaxed communication without the restriction of distance.
Dimensions & Packaging: The property is about 30.3 square meters.
Tags: Interior Design, Glasses Store, Waterstone, Stainless steel, Modern style
Production Technology: As for the materials, the combination of wood patterns with waterstone endows the space with a dignified yet refreshing visual effect, which is decorated with stainless steel that corresponds to the metallic material of the glasses, further bringing out the professional and fashionable ambience. Moreover, due to the long and narrow shape of the spatial layout, the circulation and area segmentation are limited, where an open sentiment is required to be presented in the limited space while offering strong storage function in order to display the numerous branded product models.
Design Challenge: The position of the entrance is elevated, allowing sunlight to result in a greater shining angle, thereby enhancing indoor lighting; LED lights are selected for the light fixture to save energy, while eco-friendly wallpapers are adopted to reduce the burden on the environment; with the building structural technology, natural ventilation and natural lighting are further emphasized to enhance the indoor degree of comfort, thereby satisfying the indoor lighting demand.
Research: All products are displayed above the waist height to allow for more focused and clear visual effect, thereby reducing compressed visual sentiment while further adding in rhythmic long and short planks, resembling the long and short markings on the calibration, allowing the product arrangement with variation and separation without influencing the overall spatial harmony, it is a spatial design filled with ingenious ideas which combine with the product characteristics.
Inspiration: Treasure what is offered by nature via the approach of being the designer, to allow people and the environment to live sustainably with a friendlier approach.
Project Duration: The project finished in July 2020, Macau.
Operation Flow: The visual space is extended via the use of the bevel design by the entrance as well as the lines of the walls on both sides, with circulation which is designed to attract customers to go inside the store; moreover, all products are displayed above the waist height to allow reducing compressed visual sentiment while further adding in rhythmic long and short planks, resembling the long and short markings on the calibration, allowing the product arrangement with variation and separation without influencing the overall spatial harmony, it is a spatial design filled with ingenious ideas which combine with the product characteristics.
Team Members: Director: Clement Tung Jeun Cheng
Image Credits: Photo credit: Billy Yiu