Poly Conghua 販売センター by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 金賞 in インテリア空間・展示デザイン Competition Category.
金インテリア· 2022
Poly Conghua 販売センター
Client: 10 Degrees Design
A' Design Award 金賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #126931The Design
About Poly Conghua 販売センター
保利従化は広州郊外に位置する販売センターで、インテリア面積は1013平方メートルに及ぶ。デザインは従化の特産果実であるライチと、敷地および建築が持つ三角形のエレメントを着想源としている。エントランスには大型のライチをモチーフとしたアートインスタレーションが設置され、来訪者を空間内部へと誘導する。さらに館内のインスタレーション、構造体、什器類にも同一のテーマが一貫して展開されている。素材にはメッキ加工金属、レジン、レザー、大理石、アクリル繊維などを採用。地域固有の文化と現代的なインテリアデザインを融合させることを目指した作品である。
The Recognition
About the A' Design Award 金賞
Poly Conghua 販売センターは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Poly Conghua 販売センターは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Poly Conghua 販売センターは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
- Dimensions & Packaging
- 1013㎡
- Tags
- Sales Center, Business, exhibition, office
- Production Technology
- decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
- Design Challenge
- Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
- Research
- The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
- Inspiration
- As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
- Project Duration
- Guangzhou, May 2019.
- Operation Flow
- The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
- Team Members
- 10 Degrees Design
- Image Credits
- 10 Degrees Design
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