Sakura Shimizu パッケージングは by Nobuya Hayasaka

Sakura Shimizu パッケージングは by Nobuya Hayasaka is a highly esteemed winner of the very prestigious 2022 A' Design Award プラチナ賞 in パッケージデザイン Competition Category.

プラチナパッケージ· 2022

Sakura Shimizu パッケージングは

by Nobuya Hayasaka

Client: Arica Design Inc

A' Design Award プラチナ賞 Winner in パッケージ Category

385,184

Verified Award Winner

Verify Award Status for #127414

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sakura Shimizu パッケージングは

このパッケージはフラワーアーティストのブランディングプロジェクトとして制作されました。ブランドのツールはすべて、花の本当の色を示す、統一されたグレー色で作成されています。パッケージはクライアントアーティストの作品のクオリティを損なわないよう、シンプルな無彩色でデザインしました。このシンボルは「花」を意味する日本語の文字のタイポグラフィーをベースにしており、すべてのブランドツールはこのシンボルを中心に作られています。この「漢字」を使うことで、象徴として、クライアントは日本のフラワーアーティストとしての立場を消費者に伝えました。

The Recognition

About the A' Design Award プラチナ賞

Sakura Shimizu パッケージングはは、真に卓越し、エレガントで壮麗なデザインに授与される、きわめて権威ある評価である A' Design Award プラチナ賞の受賞作品です。プラチナ賞の受賞作品は、創造の驚異であり、知的創造性の限界を示す証であり、デザイナーの比類なきプロフェッショナリズムと天才性を示しています。これらのデザインは、時代の美学を定義し、社会の幸福に貢献し、芸術・科学・デザイン・技術の境界を前進させる、最も名高い作品であることが期待されます。Sakura Shimizu パッケージングはは、超越的な卓越性の水準を示し、有益で価値ある特性によって、疑いなく世界をより良い場所にします。Sakura Shimizu パッケージングはは、欲求を呼び覚まし、インスピレーションを与え、胸を躍らせ、喜ばせ、大きな喜びを生み出す、A' Design Award プラチナ賞受賞作品です。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package was created as part of a branding project for a floral artist. In order to highlight the color and beauty of the flowers themselves, all of the brand's tools were kept in gray. This gray is a brand color that gives consumers an image of dignity and quality, but does not detract from the flowers themselves.
The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out. I designed the product to best showcase the artist's work.
Dimensions & Packaging: Paper bag (large), Width 275mm x Depth 265mm x Height 215mm
Paper bag (small), Width 205mm x Depth 195mm x Height 215mm
Box (large),Width 250mm x Depth 250mm x Height 110mm
Box (small), Width 180mm x Depth 180mm x Height 110mm
Box (long), Width 645mm x Depth 120mm x Height 104mm
Herbarium Gifts, Width 69mm x Depth 69mm x Height 211mm
Tags: Flower artist, florist, branding, floral gifts, floral packaging
Production Technology: In order to directly express Sakura Shimizu's sincere attitude toward flowers, we designed a symbol using the typography of the Chinese character for "花” This character means flower. We kept the shape simple so as not to interfere with the floral art, which is the star of the show, and we cut down on the elements until they were just barely legible.
Design Challenge: We created all kinds of brand tools such as store cards, postcards, wrapping paper, etc., using the typography of Japanese characters as the brand symbol. This kanji symbol impressed consumers with Sakua Shimizu's status as a Japanese floral artist. By using the kanji symbol, Sakua Shimizu succeeded in conveying an imposing brand image as one of Japan's leading flower artists.
Research: The logos of Japanese floral artists and florists are very often made with flowers and plants as motifs and in English letters. Many of them are also designed using the bright colors of the flowers as the motif. In order to differentiate ourselves from these marks, we dared to use the typography of Japanese letters as a symbol to create a straightforward and graceful design as a Japanese artist.
Inspiration: This package was created as part of a branding project for a floral artist. In order to accentuate the color and beauty of the flowers themselves, we created all of the brand's tools in a uniform gray color. This gray is a brand color that gives consumers an image of dignity and quality, but does not detract from the flowers themselves.
The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out. I designed the product to best showcase the artist's work.
Project Duration: It has been in use since June 2018 in Sapporo, Japan.
Operation Flow: The flower box is sleeved so that it can be taken out and displayed as it is. It is designed to harmonize with the purchaser's own home decor. The entire jar of the herbarium gift is covered with gray paper so that the inside cannot be seen. The herbarium gift is designed so that when the recipient opens the wrapping, he or she will be impressed by the vivid colors of the flowers.
Team Members: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Designer:Nobuya Hayasaka