Naive Blue Lab 撮影スペース by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.
銅インテリア· 2022
Naive Blue Lab 撮影スペース
by SIG Design
Client: Naive Blue
A' Design Award 銅賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #127739The Design
About Naive Blue Lab 撮影スペース
Naive Blue Labは、写真撮影サービスを提供するブランドNaive Blueが立ち上げた新しいコンセプトの体験空間です。機能の異なるエリアを色分けすることで独立性と柔軟性を持たせ、実験室の清潔感とプロフェッショナル感を表現しています。細部にまでこだわった設定と絶妙な素材が空間の質を高めます。島状のレイアウトと円形の動き、そしてオープンで自由な展示により、お客様にフレキシブルな空間体験をもたらします。
The Recognition
About the A' Design Award 銅賞
Naive Blue Lab 撮影スペースは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Naive Blue Lab 撮影スペースは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Naive Blue Lab 撮影スペースは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.
Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience. - Dimensions & Packaging
- The space area is 85 ㎡.
- Tags
- photo shooting space, experience space, lab, future, clean
- Production Technology
- Many market research was carried out about target market and similar stores.
- Design Challenge
- While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
- Research
- Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers - Inspiration
- Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
- Project Duration
- The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China. - Operation Flow
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- Team Members
- Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye - Image Credits
- Image#1-Image#5 Photographer: Naive blue
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