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Weclip 動画投資アプリケーション by Youngchan Lee and Hyeongji Kim

Weclip 動画投資アプリケーション by Youngchan Lee and Hyeongji Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award 鉄賞 in モバイル技術・アプリケーション・ソフトウェアデザイン Competition Category.


鉄モバイル· 2022

Weclip 動画投資アプリケーション

by Youngchan Lee and Hyeongji Kim

Client: Weclip

A' Design Award 鉄賞 Winner in モバイル Category

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Verified Award Winner

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Colors

The Design

About Weclip 動画投資アプリケーション

Weclipは、非代替性トークンを通じて動画コンテンツへ投資するためのモバイルアプリケーションです。本プラットフォームは動画コンテンツにデジタル資産としての地位を与え、それぞれの作品を所有・取引し、投資対象として活用できるようにします。クリエイターは動画をアップロードすることで投資を受けられ、視聴者はコンテンツトークンを購入し、転売によって収益を得ることができます。非代替性トークン技術は所有権を記録し、デジタルファイルにつきまとう著作者の不明確さを軽減します。Weclipは、広告収入やスポンサー収入を超えて、コンテンツそのものが持つ価値を際立たせることを目指しています。

The Recognition

About the A' Design Award 鉄賞

Weclip 動画投資アプリケーションは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Weclip 動画投資アプリケーションは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Weclip 動画投資アプリケーションは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
weclip is a new concept video platform that allows you to invest in video content through non-fungible token (nft). provide opportunities for video creators to generate revenue and opportunities for viewers to invest, presenting new possibilities for the digital market.
Dimensions & Packaging
this design is made with Adobe xd. it is based on iPhone X 1125px x 2436px and the icon is designed with 24px x 24px.
Tags
nft, stock, video, content, invest
Production Technology
nft non fungible-token technology
Design Challenge
due to the nature of digital content that exists in virtual form without material form, it was easy to replicate, resulting in a lack of concept of ownership or original author. this characteristic made it difficult to incorporate investment. to solve this problem, we used a blockchain technology called nft (non-fungible token) and incorporated investment into buying and selling content.
Research
we analyze online video content consumption and high investment in cryptocurrency among people in their 20s and 30s in korea through desk research. based on the growth of the nft market that buys and sells digital content through market research, it hypothesized that the most consumed online video content can be used as a means of investment in the future. in addition, marketability was verified through the interviews between real video creators and video content viewers.
Inspiration
the existing online video platform's revenue generation method was limited to advertising and sponsorship, so the value of the content itself was not highlighted. weclip presents the potential for a new marketplace where content can be assetized, invested, and sold by giving digital asset concepts to the video content itself through nft(non-fungible token).
Project Duration
the project started in april 2021 in korea and finished in june 2021 in korea
Operation Flow
simply upload video content and receive investment in content. earn capital gains by selling your content.
Team Members
motion designer : hyeongji kim
researcher : byeongho lee

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