Tralock ロック用パッケージ by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2022
Tralock ロック用パッケージ
Client: Bakhtiyar Baimurzayev
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #127960The Design
About Tralock ロック用パッケージ
Tralockは、旅行用スーツケースのロックのためにデザインされたパッケージです。箱は小さなスーツケースの形をしており、パッケージと製品の用途を直接結びつけています。名称はtravelling（旅）とlock（錠）を組み合わせたもので、ロゴの文字「o」は鍵穴の形にかたどられています。構造は2層で構成されています。ブリスター製の芯材がロックと鍵をしっかりと保持し、厚紙の層に印刷デザインが施されています。ダイカット（型抜き）により、購入者は中の製品を見ることができます。鮮やかな色彩は旅というテーマを表現するとともに、パッケージを店頭で際立たせる役割も果たしています。
The Recognition
About the A' Design Award 銅賞
Tralock ロック用パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Tralock ロック用パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Tralock ロック用パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase. - Dimensions & Packaging
- Width 100 mm x Depth 25 mm x Height 143 mm
- Tags
- packaging design, box, professional, travelling, lock
- Production Technology
- The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
- Design Challenge
- The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
- Research
- The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
- Inspiration
- The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole. - Project Duration
- Duration: September-December, 2020
Location: Kazakhstan - Operation Flow
- The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
- Patents
- Copyrights belong to Bakhtiyar Baimurzayev
- Team Members
- Bakhtiyar Baimurzayev
- Image Credits
- All images Credits to Bakhtiyar Baimurzayev
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