The Heaven Lost キャンドルパッケージ by Chan Yiu Chung

The Heaven Lost キャンドルパッケージ by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2022

The Heaven Lost キャンドルパッケージ

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

A' Design Award 鉄賞 Winner in パッケージ Category

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Verified Award Winner

Verify Award Status for #128131

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Heaven Lost キャンドルパッケージ

「The Heaven Lost」は、香り付きキャンドルのために設計されたパッケージボックスです。グラフィックのテーマはヨーロッパ神話に着想を得ており、天上界から失われたものを探し求める神々の姿を描いています。手描きのイラストレーションは箱のすべての面へと連続し、古びた趣を与えるとともに、顧客が箱を回して眺めたくなるよう誘います。モノクロ印刷によって、デザインは清潔感のある佇まいを保っています。構造は幅83mm、奥行83mm、高さ102mmのシンプルな天地箱です。素材には、ナチュラルホワイトの色合いを持つ非塗工のサステナブルな用紙、240gsmのムンケン・リンクスを使用しています。

The Recognition

About the A' Design Award 鉄賞

The Heaven Lost キャンドルパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。The Heaven Lost キャンドルパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。The Heaven Lost キャンドルパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021