Hola Espirito ボトル入りカクテルラベル by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2022
Hola Espirito ボトル入りカクテルラベル
Client: Twins Trade
A' Design Award 銀賞 Winner in パッケージ Category
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- Verified Award Winner
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The Design
About Hola Espirito ボトル入りカクテルラベル
Hola! Espiritoが体現する情熱、幸福感、心地よい雰囲気を反映したデザイン。鮮やかな色彩と万華鏡効果により各フレーバーを特徴づけ、原材料を明確に表現することで、消費者の選択を容易にしている。デザイン制作においては、消費者のポジティブな状態を反映する前向きな雰囲気を念頭に置いた。
The Recognition
About the A' Design Award 銀賞
Hola Espirito ボトル入りカクテルラベルは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Hola Espirito ボトル入りカクテルラベルは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Hola Espirito ボトル入りカクテルラベルは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hola! Espirito was designed to reflect its content. Blue Lagoon cocktail is yellow and blue, Mojito is yellow and green. As the ingredients of each cocktail have a universally accepted color palette, the design for each Hola! Espirito cocktail has a specific color code in a way that it gives a quick but clear impression of what its ingredients are.
- Dimensions & Packaging
- height 230mm x diameter 50mm
- Tags
- Hola! Espirito, Packaging, Bottle, Cocktail, Design, Ready to drink
- Production Technology
- Glass bottle with a crown cap that features a shrink sleeve label.
- Design Challenge
- The vibrancy and youthfulness that characterizes cocktail making and consumption should be evident in the label. For this to be achieved both the design and production aspects should ensure a colorful and playful result.
- Inspiration
- Searching the depiction of wild excitement and the freedom it ensues led us deep into the jungle, where symbolisms have a simple yet powerful presence. Soon enough our design started following the colorful wisdom of nature, where the exotic ferociousness of an animal is beamed across other species with a specific set of color tones to signal its preset characteristics.
- Project Duration
- The Project Started in November 2020 and finished in March 2021 in Athens.
- Operation Flow
- A ready to drink bottled cocktail allows for the consumer to easily obtain it from any convenience store and enjoy it in the beach, the park or to bring it along on a trip.
- Team Members
- Greative Director: Antonia Skaraki
Art Director: Andreas Deskas - Image Credits
- Antonia Skaraki
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