Bund Villa 販売センター by GND Design Group is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.

銅インテリア· 2022

Bund Villa 販売センター

by GND Design Group

Client: GND N+ Design and Fenhom Design

A' Design Award 銅賞 Winner in インテリア Category

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The Design

About Bund Villa 販売センター

バンド・ヴィラは、中国・湖州にある延床面積1048平方メートルの販売センターである。インテリアデザインは、植物の成長と夜に舞う蝶の動きから着想を得ている。山、書、茶、絵画といった地域固有の要素を、余白（ネガティブスペース）と起伏のある地形のような造形を通して解釈した。淡い色合いのウォッシュド加工の木製家具に、クリーミーホワイトとオレンジの色調を組み合わせている。ありふれた素材を型にとらわれない手法で用い、装飾よりも雰囲気を、過剰さよりも簡潔さを重んじた。この空間は、展示・体験・共有の場として機能する。

The Recognition

About the A' Design Award 銅賞

Bund Villa 販売センターは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Bund Villa 販売センターは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Bund Villa 販売センターは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case marks the transformation of the sales center to a future community. Having reflected on how everything grows under the night, the designer contrasts the beauty under the night and that under the sun and integrates them in the case. Through the beauty of life in "butterflies" and "plants", the case unfolds the possibility of life and freedom, to show the other side of time and space, present multiple functions and unique styles of space, and meet the needs of setting topics, display, experience and sharing.
Dimensions & Packaging: The area of this project is 1048 sqm.
Tags: Sales Office, Flora, Bamboo, Art, Life
Production Technology: The designer uses common materials in unconventional creation, which favors atmosphere over decoration, details over craft, simplicity over superfluity, and new over old, presenting a good spatial state in the simplest and most direct way.
Design Challenge: The designer grafted the design concept on the functionality of the sales office, which is a breakthrough and a difficult point, and the whole design concept is rather abstract and unprecedented, and is a project that converts abstract thinking into reality.
Research: Responding to the country's concept of sustainable development for green indoor air quality, the designer, bearing in mind the nature of the project, adopts the new mode of "pre-evaluation plus pre-treatment". In line with the pre-evaluation of Mooney equation and color phase analysis, the project carries out quantitative pollution prevention and control in the whole process of the decoration and operation, which controls the overall indoor air pollution risk, and greatly reduces the costs of materials, labor and time.
Inspiration: This project is inspired by the thinking of the growth of everything under the night, seeds growing, flowers blooming, butterflies fluttering, snails foraging ...... Through the beauty of life of "butterflies" and "plants", the designer will develop the interpretation of life and freedom, so as to achieve the liberation of thought and personality, and then show the other side of time and space, making the tension of life more and more fascinating.
Project Duration: The project started in December 2020 in Huzhou and finished in April 2021 in Huzhou.
Operation Flow: Starting from the local feature of the project, and with the elements of "mountain, calligraphy, tea and painting", the case applies the negative space and landscape topography to interpret the tranquil, peaceful way of life of Huzhou. The style of the plant system is mainly presented with light-color washed wood series furniture, which is matched with clean creamy white and large saltatory orange colors, adding flowing colors and sense of vitality to the space. The interaction between the plants and the light and shadow makes the space imbued with a sense of vitality and air.
Team Members: Ning Rui
Xu Shanshan
He Ning
Image Credits: Image #1: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Image #2: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Image #3: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Image #4: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Image #5: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.