Irreversible Forward 展示空間 by Huang Lang is a highly esteemed winner of the very prestigious 2022 A' Design Award 鉄賞 in インテリア空間・展示デザイン Competition Category.

鉄インテリア· 2022

Irreversible Forward 展示空間

by Huang Lang

Client: Guangzhou Ruidie Leather Co., Ltd.

A' Design Award 鉄賞 Winner in インテリア Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Irreversible Forward 展示空間

「Irreversible Forward」は、体験型の文化芸術展示空間である。デザインは中国古代の半坡遺跡から着想を得ており、半坡氏族の三角形のトーテムを木製のストリップで再現している。杉材と石膏ボードがタイムトンネルのようなギャラリーを形成し、組み合わされ積み重ねられた部材は三角形の安定性を活かして荷重を分担する。異なる時代の壁面アートやハンドバッグが動線に沿って並び、来場者を一歩ずつ導いていく。入口に設けられた双方向のライトは、前方に緑、後方に赤を示す。この展示は、伝統的な民間芸術と現代的な表現を融合させている。

The Recognition

About the A' Design Award 鉄賞

Irreversible Forward 展示空間は、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Irreversible Forward 展示空間は、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Irreversible Forward 展示空間は、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: IRREVERSIBLE FORWARD is an experiential cultural art exhibition. Inspired by the ancient Chinese Bampo site, the designer reproduces the artistic triangular totem of the Bampo clan with wooden strips to form this art gallery. The novel artistic expression connects the past future of brand, and blends traditional folk art with modern connotations, representing a respect and tribute to classical aesthetics and determination and attitude to insist on originality, art and cultural inheritance.
Production Technology: Common, recycled and renewable square cedar wood and gypsum board are chosen as the materials for the exhibition. The TIME TUNNEL themed art gallery is made up of interlocked and stacked materials that utilize the stability of triangles and other mechanical principles. The extrusion and interpenetration between the wooden columns share the force and make it stable. The exhibits include iconic wall art and handbags from various periods of the history, echoing the title IRREVERSIBLE FORWARD.
Design Challenge: With creativity, interaction and innovation as exhibition design core and a unique blend of oriental culture and fashion, the brand presents the vitality and charm of folk art with an integration of contemporary video, lighting, live-action construction and modern art installations. Also, a variety of artistic handbags are displayed as a carrier of ethnic culture, allowing more people to understand Chinese culture and folk art and promoting innovation in the cultural and creative industries.
Research: A survey reveals that many young people blindly pursue trends while neglecting ethnic culture, leading to the decay of traditional folk arts. The rise of the new Chinese Fad is reawakening their love for traditional culture, but how to express Chinese culture by modernity is a proposition that designers must think about. Making artistry and structure of Chinese culture visually impressive also prevails. Our aspiration in this exhibition is to express confidence of Chinese culture to the world.
Inspiration: Inspired by the reflection and recall on ethnic craftsmanship that has faded over time, the project is designed as a TIME TUNNEL exhibition to convey the desire for a revival of ethnic craftsmanship. With each element of the work carrying respect and admiration for the aesthetic achievements of ancients, the original intention of the design is to inherit the Chinese ethnic craftsmanship and folk art and add modern connotations, so they can keep their vitality while keeping up with the times.
Project Duration: The exhibition was held from November 09 to November 12, 2018 in Chengdu, China.
Operation Flow: A two-way light is placed at the entrance, visitors will see a green light when they enter, and a red light if they turn back, which is a detailed design that means that they can only go forward but cannot turn back, subtly echoing the title. The gallery is lined with wall art and handbags to guide visitors from the past to future plans of the brand, providing a step-by-step experience with scene changing. The light and shadow not only gives the exhibition more layers, but a unique aesthetic.
Team Members: Huang Lang