金 パッケージ · 2022
Kerloso Wine ワインパッケージ
by Langcer Lee
- A' Design Award 金賞 2022 in パッケージ
- CLIENT: Litete Brand Design
- Estimated Number of Design Views: 58,468
- Verification code 483337A2CD · Verify this award
Colors
About Kerloso Wine ワインパッケージ
ケルロソ・ワインは、チリ産赤ワインのためのパッケージデザインである。ラベルには、船乗りたちがイースター島に初めて上陸したときに目にした風景が描かれており、石像、火山、花々、鹿、そして鳥たちが表現されている。ボトルは天然素材の擬似和紙で包まれ、藁縄で結ばれ、モアイ像と同じ素材である天然の青石の欠片で装飾されている。紙の上端は実際の炎で焼かれているため、その焦げ跡は一つひとつが唯一無二のものとなる。色の違いはブドウ品種の違いを示している。包装されたボトルの高さは約35センチメートルである。
About the A' Design Award 金賞
Kerloso Wine ワインパッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Kerloso Wine ワインパッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Kerloso Wine ワインパッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Press Kit
- Unique Properties
- The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
- Dimensions & Packaging
- The height of the bottle after wrapping paper is about 35cm
- Tags
- Wine,packaging,Moai,Origina,paper
- Production Technology
- The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
- Design Challenge
- The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
- Research
- The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
- Inspiration
- Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
- Project Duration
- The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
- Operation Flow
- The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
- Patents
- Copyrights belong to Langcer Lee, 2021.
- Image Credits
- Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.
