C Cell Vitality ミネラルウォーターのパッケージ by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2022
C Cell Vitality ミネラルウォーターのパッケージ
by Tiger Pan
Client: Shenzhen Tasly Industrial Co., Ltd.
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #130904The Design
About C Cell Vitality ミネラルウォーターのパッケージ
C Cell Vitalityは、ボトル入りミネラルウォーターのためのパッケージデザインです。水源となる風景の自然なテクスチャーを、ボトル本体における凸と凹の秩序ある三次元的構成へと translate しています。表面はソフトな手触りを持ち、摩擦を高めることで握った際の安定性を向上させます。安定した構造により、より薄いPET素材の使用が可能となり、コストの削減とプラスチック使用量の低減を実現しています。ブルーの色彩は、水源地にある山上湖を表現しています。ボトルの寸法は幅63.3mm、奥行き63.3mm、高さ207mmです。
The Recognition
About the A' Design Award 銅賞
C Cell Vitality ミネラルウォーターのパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。C Cell Vitality ミネラルウォーターのパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。C Cell Vitality ミネラルウォーターのパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute is that the packaging fully embodies the nature and original ecology of C cell vitality mineral water. Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us.
- Dimensions & Packaging
- Outer packaging: Width63.3mm x Depth63.3mm x Height207mm
- Tags
- C cell vitality, Mineral water, Super symbol, Rebrand, loop, environmental protection, Tiger Pan
- Production Technology
- A particularly soft touch increases the friction and improves the stability of the hand-holding. The stability of the structure allows us to use thinner PET materials, saving costs and reducing the use of plastic materials.
- Design Challenge
- How to attract consumers' attention in such a competitive market? We choose to use the wonderful blue of Changbai Mountain Tianchi, and the overall color is used to express the pure and natural encounter of the product.
- Research
- There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave, which is presented on the bottle body. A particularly soft touch increases the friction and improves the stability of the hand-holding.
- Inspiration
- Inspired by the turbulent fairyland picture scroll of Changbai Mountain, the Tianchi is covered with white snow, and the red leaves are dancing in the mountains. There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Shenzhen, Guangdong.
- Operation Flow
- We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
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