Benjamin Moore ペイントショールーム内装 by Ni Dongbo is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.
銅インテリア· 2022
Benjamin Moore ペイントショールーム内装
by Ni Dongbo
Client: NDB Design Studio
A' Design Award 銅賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #131274The Design
About Benjamin Moore ペイントショールーム内装
ベンジャミンムーアは、中国浙江省金華市に位置するペイントのショールーム兼体験空間である。100平方メートルのインテリアは、製品とアートを融合させている。本デザインは従来型のショールームの陳列様式から脱却し、体験・購買・コミュニケーションのための空間として再構築した。塗料は壁面のみならず、什器やオブジェにも施されている。木材、石材、レザー、スチールパイプ、アクリルといった一般的な素材は半加工の状態のまま用いられ、素材の質感と塗料の色彩とのコントラストを際立たせている。
The Recognition
About the A' Design Award 銅賞
Benjamin Moore ペイントショールーム内装は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Benjamin Moore ペイントショールーム内装は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Benjamin Moore ペイントショールーム内装は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery.
The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises. - Dimensions & Packaging
- Category: Showroom
Area: 100 square meters - Tags
- Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience
- Production Technology
- The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space.
Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors. - Design Challenge
- Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.
- Research
- Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint.
This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life. - Inspiration
- American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image.
The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products. - Project Duration
- Start time: February 2021
Completion time: May 2021
Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang - Operation Flow
- Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
- Team Members
- Chief Designer: Ni Dongbo
Design Team: Wu Yi, Shen Chenwei - Image Credits
- yuuuunstudio
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