Luckinfo Ocean Refreshing Base Serum パッケージングは by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2022
Luckinfo Ocean Refreshing Base Serum パッケージングは
Client: Luckinfo
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #131384The Design
About Luckinfo Ocean Refreshing Base Serum パッケージングは
ボックスの表面はミニマルで厳格なままですが、その下には海洋成分と共鳴するように波のイラストがプリントされています。イラストの一部を下部に露出させることで淡い表面を豊かにし、箱を開けるユーザーを惹きつけます。ボトルの上部にはつや消しが施されており、パールホワイトの蓋から透明な部分にバニッシュを移すだけでなく、振っている間に形成される可能性のある濁った混合物をカバーします。ガラス瓶の底は透明のままで、油滴沈降技術により独特の青い滴が現れます。
The Recognition
About the A' Design Award 銅賞
Luckinfo Ocean Refreshing Base Serum パッケージングはは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Luckinfo Ocean Refreshing Base Serum パッケージングはは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Luckinfo Ocean Refreshing Base Serum パッケージングはは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
- Dimensions & Packaging
- Width 50mm x Depth 50mm x Height 95mm
- Tags
- Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
- Production Technology
- The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
- Design Challenge
- As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
- Research
- The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
- Inspiration
- The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
- Project Duration
- The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
- Operation Flow
- With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.
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