Yukidoke Mitsu フルーツパッケージ by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2022
Yukidoke Mitsu フルーツパッケージ
Client: Mizukami village
A' Design Award 銅賞 Winner in パッケージ Category
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- Verified Award Winner
- Verify Award Status for #131600
The Design
About Yukidoke Mitsu フルーツパッケージ
「雪どけ蜜」は、熊本県水上村で栽培されるブランドいちごの贈答用パッケージです。球磨川の源流を擁する標高の高いこの村で、雪解けの頃に収穫される糖度の高いいちごを使用しています。デザインは、貼り箱の表面を降り積もる雪を思わせる質感のある白い紙で覆い、いちごのモチーフを赤い箔押しで施しました。箱のサイズは242×160×57ミリメートルで、上部に蓋が付いています。しっかりとした箱が、贈り物にふさわしい高級感を演出しています。
The Recognition
About the A' Design Award 銅賞
Yukidoke Mitsu フルーツパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Yukidoke Mitsu フルーツパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Yukidoke Mitsu フルーツパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
- Dimensions & Packaging
- Pasted paper box / W242mm x D160mm x H57mm
- Tags
- Package, Fruits, Logo, Foil Stamping
- Production Technology
- Red Foil Stamping
- Design Challenge
- We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
- Research
- This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
- Inspiration
- I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
- Project Duration
- Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
- Operation Flow
- This is a box with a lid on top.
- Patents
- Copyrights belong to Shingo Furusho.
- Image Credits
- Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.
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