Colourliving Eshop オンラインストア by Colourliving is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in ウェブサイト・ウェブデザイン Competition Category.
銅ウェブ· 2022
Colourliving Eshop オンラインストア
by Colourliving
Client: Colourliving
A' Design Award 銅賞 Winner in ウェブ Category
Verified Award Winner
Verify Award Status for #131839The Design
About Colourliving Eshop オンラインストア
Colourliving Eshopは、香港を拠点とするライフスタイル小売ブランドのオンラインストアです。このウェブサイトでは、家具、照明、バスルーム用品など5000点を超える商品を紹介しています。モダンな個性を備えたクリーンでミニマルなレイアウトが、直感的なブラウジングを支えます。ダイナミックなページレイアウトは、さまざまなデバイス、画面サイズ、ブラウザに適応します。ホームページ上で明確に区分されたセクションと、計画的に設計されたナビゲーション経路により、顧客は素早く商品を見つけることができます。このオンラインストアは、小売サービスをデジタルチャネルへ拡張するため、2020年2月から5月にかけて開発されました。
The Recognition
About the A' Design Award 銅賞
Colourliving Eshop オンラインストアは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Colourliving Eshop オンラインストアは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Colourliving Eshop オンラインストアは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Colourliving eShop, www.Colourliving.shop, takes the shopping experience at the one-stop retail lifestyle destination in Hong Kong to the next level, bringing inspirational and luxurious lifestyle concepts with a click of the button. Adopting a clean, minimalist profile with a modern character, the new online platform is designed to give customers an intuitive browsing and shopping experience and ease of use with dynamic page layouts. Distinguished by a user-friendly interface backed by clearly defined sections on the homepage and carefully-thought roadmap, the web portal has set a new benchmark for e-commerce websites in the industry.
- Dimensions & Packaging
- Dynamic page layouts to fit all electronic devices and browsers
- Tags
- Retail, Wellness, Online, Website, Lifestyle, Shopping, eShop, e-Commerce, Furniture, Lighting, Bathroom, Store, Flagship
- Production Technology
- Distinguished by a user-friendly interface backed by clearly defined sections on the homepage and carefully-thought roadmap, the web portal has set a new benchmark for e-commerce websites in the industry.
- Design Challenge
- To host more than 5000 offerings, this online platform adopted a design that is clean, minimal and with a modern character. The platform is designed to give customers an intuitive browsing and shopping experience and ease of use with dynamic page layouts.
- Research
- Prior to the commencement of the project, a thorough competitive analysis was conducted against competitors snd benchmarks in the retail industry.
- Inspiration
- The Covid-19 outbreak has impacted the global retail ecosystem and behavioral change of consumers. This led us to create the virtual Showroom 360 and Colourliving eShop website within a month to complete our digital transformation after an extensive survey on customer preferences. The web store lets customers browse and shop through a range of lifestyle products with only a few clicks. Overcoming a string of technical challenges, the site was met with success and overwhelming sales.
- Project Duration
- The project started in February 2020 and finished in May 2020 in Hong Kong.
- Operation Flow
- Adopting a clean, minimalist profile with a modern character, the new online platform is designed to give customers an intuitive browsing and shopping experience and ease of use with dynamic page layouts.
- Patents
- Copyrights belong to Colourliving
- Team Members
- Colourliving
- Image Credits
- Colourliving
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