Baidu for the Elderly モバイルアプリケーション by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in モバイル技術・アプリケーション・ソフトウェアデザイン Competition Category.
銅モバイル· 2022
Baidu for the Elderly モバイルアプリケーション
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
A' Design Award 銅賞 Winner in モバイル Category
Verified Award Winner
Verify Award Status for #133660The Design
About Baidu for the Elderly モバイルアプリケーション
「Baidu for the Elderly（高齢者向けBaidu）」は、高齢のユーザーに向けたコンテンツとサービスを提供するモバイルアプリケーションです。本アプリは、大きな文字、統一されたフィードレイアウト、拡大されたタッチ領域、平易な表現を備えた高齢者に優しいデザインシステムを採用しています。すべてのコンテンツは、読むことも音声で聴くこともできます。動画にはインテリジェント字幕が付与されます。音声検索と画像検索により、高齢のユーザーは話しかけるだけで、あるいは写真を撮るだけで検索できます。音声合成では、家族の録音した声を用いてテキストを読み上げることも可能です。本アプリはAndroidとiOSの両方のシステムに対応しています。
The Recognition
About the A' Design Award 銅賞
Baidu for the Elderly モバイルアプリケーションは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Baidu for the Elderly モバイルアプリケーションは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Baidu for the Elderly モバイルアプリケーションは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
- Dimensions & Packaging
- Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
- Tags
- UX, the Elderly, Age-friendly, AI, Online Service
- Production Technology
- Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
- Design Challenge
- The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
- Research
- We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
- Inspiration
- The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
- Project Duration
- The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
- Operation Flow
- All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
- Patents
- patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021 - Team Members
- Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
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