Dahan Guanfang 酒類パッケージ by Lijuan Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2022
Dahan Guanfang 酒類パッケージ
by Lijuan Zhang
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #133746The Design
About Dahan Guanfang 酒類パッケージ
「大漢官坊」は、中国の漢王朝から着想を得た酒類のパッケージデザインである。ボトルキャップは、権力と地位を象徴する伝統的なモチーフである玉璽（皇帝の印章）をかたどっている。箱の正面は簡素な意匠だが、中央から開くことで精緻に描かれた情景が現れる。イラストレーションには、中国の四神である青龍・白虎・朱雀・玄武が、漢代の名高い出来事とともに描かれている。ボトルは金彩仕上げの陶磁器製、キャップは金色の樹脂製、外箱は箔押し加工で装飾されている。内箱がボトルをしっかりと保護する構造となっている。
The Recognition
About the A' Design Award 銅賞
Dahan Guanfang 酒類パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Dahan Guanfang 酒類パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Dahan Guanfang 酒類パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.
- Dimensions & Packaging
- Packing box size: 165mm X 120mm X H300mm
- Tags
- Atmosphere Emperor Heavy
- Production Technology
- The special packaging used is bronzing, the bottle is a ceramic bottle with roasted gold, and the bottle cap is a golden plastic cap.
- Design Challenge
- How does the difficulty of this design ingeniously reflect the history of the Han Dynasty in China, and show the prosperity of the Han Dynasty. We manifest it through the opening of the box shape. It's like slowly turning over a picture of history. The prosperity of the Han Dynasty is as vivid as before.
- Research
- The design is very clever, the history is enclosed in the book, and the box is opened to show the history of the Han Dynasty, let us slowly understand the history of the Han Dynasty,Opening the screen from simple to complex has a more sense of experience and ceremony.
- Inspiration
- The Han Dynasty is a very prosperous dynasty in Chinese history. The illustration design of the four great Chinese beasts, Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty, shows the prosperity of the Han Dynasty in China. The emperor’s jade seal was used as a bottle cap to reflect the emperor’s rights.
- Project Duration
- The project was launched in June 2020 and completed in November 2020
- Operation Flow
- The package is opened from the front middle, convenient and fast.The box type is simple, and the inner box can protect the product well
- Team Members
- Lijuan Zhang
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