Better for All ギフトボックス by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2022
Better for All ギフトボックス
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #134175The Design
About Better for All ギフトボックス
「Better for All」は、中国の旧正月（春節）のためにデザインされたギフトボックスです。外装は赤を主体とし、祝祭の華やいだ雰囲気を表現しています。箱は中国の伝統的な両開きの扉を思わせる方式で開き、開くと獅子舞、天女、提灯を組み合わせた吉祥文様のイラストが現れます。獅子舞の形をしたマグネットステッカーは装飾と留め具の役割を兼ね、後には冷蔵庫用マグネットとして再利用できます。内側にはお年玉用の紅包（ポチ袋）、対聯、カレンダーが収められ、いずれも同じイラスト要素で統一されています。用紙とインクには環境に配慮した素材を使用しています。
The Recognition
About the A' Design Award 銅賞
Better for All ギフトボックスは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Better for All ギフトボックスは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Better for All ギフトボックスは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
- Dimensions & Packaging
- 280 x 295 x 108mm
- Production Technology
- It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
- Design Challenge
- According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
- Inspiration
- It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
- Project Duration
- Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
- Operation Flow
- The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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