Science as an Emotional Trend ウェルカムスクリーン by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in モバイル技術・アプリケーション・ソフトウェアデザイン Competition Category.
銅モバイル· 2022
Science as an Emotional Trend ウェルカムスクリーン
Client: Sber
A' Design Award 銅賞 Winner in モバイル Category
Verified Award Winner
Verify Award Status for #134986The Design
About Science as an Emotional Trend ウェルカムスクリーン
「感情的トレンドとしての科学」は、モバイルアプリケーション「Sberbank Online」のために2021年に制作されたウェルカムスクリーンのシリーズです。本シリーズはロシアの「科学技術年」に捧げられています。「海中」「顕微鏡を通して」「ニューラルネットワーク」という3つのテーマで構成されています。「海中」では海洋生物学者が撮影した写真を紹介し、「顕微鏡を通して」ではマクロ・マイクロ撮影によって記録された身近な物体を映し出し、「ニューラルネットワーク」では人工知能が生成した画像を提示します。感情と知識を融合させることを目指した作品です。
The Recognition
About the A' Design Award 銅賞
Science as an Emotional Trend ウェルカムスクリーンは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Science as an Emotional Trend ウェルカムスクリーンは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Science as an Emotional Trend ウェルカムスクリーンは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
- Dimensions & Packaging
- Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app. - Tags
- #Digital Banking, #Personalization, #Emotional Design, #app.
- Production Technology
- Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
- Research
- — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.
— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.
— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world. - Inspiration
- The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI. - Project Duration
- In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
- Operation Flow
- There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
- Team Members
- SberBank Online team
- Image Credits
- Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.
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