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Discussing Time 書籍 by Zona Yuechen Guan

Discussing Time 書籍 by Zona Yuechen Guan is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in 印刷・出版メディアデザイン Competition Category.


銅印刷· 2022

Discussing Time 書籍

by Zona Yuechen Guan

Client: Zona Yuechen Guan

A' Design Award 銅賞 Winner in 印刷 Category

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Colors

The Design

About Discussing Time 書籍

『Discussing Time』は、時間という概念をめぐるグループディスカッションを記録し、その議論から着想を得たタイポグラフィによる立体作品を紹介する書籍です。判型は7×12インチ。立体作品のひとつは氷でできており、型に水を注いで凍らせることで成形されています。氷が溶けて水へと変化していく過程を通して、時の流れが鑑賞者の目に見える形で立ち現れます。レイアウトは16世紀初頭の装飾写本や羊皮紙の書物を参照し、現代の写真表現と組み合わせています。その結果、歴史的なブックデザインと現代の技術とを結びつける作品となっています。

The Recognition

About the A' Design Award 銅賞

Discussing Time 書籍は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Discussing Time 書籍は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Discussing Time 書籍は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project is a group discussion of interdisciplinary type design experience that the designer played different roles: the sculpture's artist, the concept creator, the photographer, the videographer, the facilitator of discussion, the transcriber of the conversation, the editor of the texts recorded, the designer, and the bookbinder. A collective book features a sculpture of time made by the designer based on illuminated manuscript-style book design with a modern twist in its photography.
Dimensions & Packaging
The book is designed in the size of 7x12 inches.
Tags
Typography, Interdisciplinary Design, Time, Sculpture, Book Design, Ice, Type.
Production Technology
For the sculpture, I use ice. I make the molds and then pull water inside and then freeze it to get the iced sculpture.
Design Challenge
I think the hardest pair part for this project is "time." Since this is a collective book design project, we need to gather everyone to discuss the concept of "time." Everyone has a different understanding of "time," we have to discuss everyone's expressions and ideas. And then design a typographic sculpture based on "time." I need to repeatedly discuss with everyone and complete my own sculpture works in this process. So time is very tight. Doing research, finding the parchment, and analyzing the typography, fonts, design preferences of that era took a lot of time as well.
Research
I have researched many books from the 16th century onwards and sources on book printing and design analysis. A team of thirteen people, including the instructor and I, had many discussions on our understanding and views on "time." My sculpture's concept originates from the natural phenomenon of ice melting into the water. The design combines sixteenth-century book design elements with modern technology, making the book design itself embody a concept of "crossing time."
Inspiration
When people look at the ice, they cannot see the melting change immediately. It is like they could not feel the movement of time when they were young. When people start to realize the changes, it will be more obvious that the melting speed will be faster. The ice will melt into the water at the end. The ice will finally become water, left on the ground, but the water print will leave on the surface. Although it is the end, it still leaves something behind to the world.
Project Duration
This project started in February 2020 in New York and finished in April 2020 in New Yoke, and won the silver award of Graphis New Talent 2021 in New York.
Operation Flow
This is a collective book design project for thinking and discussing "time" and sculpture-making with the letter "time." My time sculpture started with the natural phenomenon of ice melting into the water. I want the audience to experience the passage of time. Referring to the parchment design in the early 16th century, I use ancient design elements to combine with modern technology. In the end, I got a collective book of thoughts and discussions on "time" and sculpture works that spanned time.
Patents
Copyrights belong to Yuechen Guan, 2020.
Image Credits
Image#1: Photographer Zona Yuechen Guan
Image#2: Photographer Zona Yuechen Guan
Image#4: Photographer Zona Yuechen Guan
Image#5: Photographer Zona Yuechen Guan
Video Credit: Film, photograph, edit by Zona Yuechen Guan/Music by Andigold

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