Guotai Panda 酒瓶パッケージ by Venus Team is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in パッケージデザイン Competition Category.

銅パッケージ· 2022

Guotai Panda 酒瓶パッケージ

by Venus Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

A' Design Award 銅賞 Winner in パッケージ Category

11,648

Verified Award Winner

Verify Award Status for #136672

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guotai Panda 酒瓶パッケージ

「国台パンダ」は中国白酒のためにデザインされた陶磁器製ボトルです。抽象的なバイオニックフォルムによってパンダを表現しています。ボトル本体に設けられた溝は、抽象化されたパンダの腕を形づくり、バイオニックな造形と人間工学を融合させています。この溝は滑り止めとして機能し、ボトルを持ちやすくします。溝の部分を持ちながら、もう一方の手で金属製のキャップを回して開けます。ボトル本体は流線型でダイナミックな造形です。黒、白、金の配色が東洋の哲学を表現しています。容量は500ミリリットルです。

The Recognition

About the A' Design Award 銅賞

Guotai Panda 酒瓶パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Guotai Panda 酒瓶パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Guotai Panda 酒瓶パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a panda-themed bottle designed for Guotai Winery in Guizhou, China. Use abstract bionic forms to represent pandas. The bionic shape and ergonomics are combined to form an abstract panda arm in the groove of the bottle body, which is non-slip and more convenient to use. The shape of the bottle body is full of streamline and dynamic, and the black and white gold color matching shows the oriental philosophy.
Dimensions & Packaging: 53%vol Alcohol Content, 500 ml Capacity, Chinese Baijiu packaging
Tags: Panda, Bionic,Bionic packaging, Chinese Baijiu packaging, Bionic Chinese Baijiu packaging, Chinoiserie, Simple style
Production Technology: ceramic wine bottle, metal bottle cap
Design Challenge: How to create a unique bottle shape to express panda, this is a problem. It is also necessary to meet the customer's cost requirements.
Research: Pandas are the animals loved by people all over the world. Through in-depth understanding of pandas, I found that pandas are totem symbols of mysterious oriental culture in people's hearts. Expressing this symbol in an abstract way, combined with ergonomic shape, can increase the interaction between consumers and Chinese panda culture and drive consumers' emotional resonance.
Inspiration: The customer put forward a demand for the packaging design of the panda-themed wine. After receiving the demand, I want to find the relationship between people and natural animals through this design, not just a package. I observed pandas on China's IPanda online channel and did a lot of research on pandas. After getting to know the panda in depth, I felt that Chinese philosophy should be used to interpret its image.
Project Duration: The project started in China in January 2022 and completed in China in January 2022.
Operation Flow: Hold the bottle in the groove and turn the cap with your other hand to open it. In the groove is an abstract panda arm, which in the hand creates the feeling of interacting with the panda.
Team Members: Venus Team
Image Credits: Image #1: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #2: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #3: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #4: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #5: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Video Credits: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.