金 パッケージ · 2022
Li Beer ビール用パッケージ
by China Resources Snow Breweries
- A' Design Award 金賞 2022 in パッケージ
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 59,800
- Verification code E73F1FC285 · Verify this award
Colors
About Li Beer ビール用パッケージ
「Li」は、ビールのためのギフトパッケージデザインである。ガラスボトルは、仰韶文化の遺跡から出土した陶製の瓶「Shuang-Er-Ni-Yu(双耳ニ魚瓶)」からその形状を得ている。表面に施された彫刻は、伝統的な水の波紋と魚の縞模様を思わせる。パッケージにはエンボス加工が施され、その質感を手の感触で味わうことができる。優雅なイメージと古風な書体が、歴史の趣を添えている。開封は上部のシールを引き剥がすことで行う。このデザインは、中国におけるビール醸造の初期の歴史と、中身のビールに用いられた中国伝統のレシピを讃えるものである。
About the A' Design Award 金賞
Li Beer ビール用パッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Li Beer ビール用パッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Li Beer ビール用パッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Press Kit
- Unique Properties
- The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
- Dimensions & Packaging
- Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm - Production Technology
- The bottle is made of glass.
- Design Challenge
- The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
- Research
- The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
- Inspiration
- The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
- Project Duration
- The project started in 2020 and finished in June, 2021.
- Operation Flow
- The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.
