Galaxy Command HQ of ACG フラッグシップストア by Rich Honour International Designs Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.
銅インテリア· 2022
Galaxy Command HQ of ACG フラッグシップストア
by Rich Honour International Designs Co., Ltd
A' Design Award 銅賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #137142The Design
About Galaxy Command HQ of ACG フラッグシップストア
ACGのGalaxy Command HQは、台湾・台北のショッピングモール1階に位置する、232平方メートルのフラッグシップ小売店舗です。本店舗では、アニメ・コミック・ゲーム関連商品をブランド別ではなく、物語性のあるレイアウトによって展開しています。顧客の動線は5つのゾーンを巡ります。企画展示を行うロビー、顧客対応のためのレセプション、キャラクターアクセサリーを揃えたアーマメントセンター、移行空間としてのミューズルーム、そして反射素材によるトンネル状の都市として造形されたアウターエリアです。マンガのグラフィック、反射性のマテリアル、ソリッドカラーが、幾重にも重なり合う世界を想起させます。
The Recognition
About the A' Design Award 銅賞
Galaxy Command HQ of ACG フラッグシップストアは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Galaxy Command HQ of ACG フラッグシップストアは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Galaxy Command HQ of ACG フラッグシップストアは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products. - Dimensions & Packaging
- Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
- Tags
- ACG, MAG, E-Muse
- Production Technology
- The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped. - Design Challenge
- Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
- Research
- RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
- Inspiration
- The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us. - Project Duration
- Oct.2020~May.2021 in Taipei, Taiwan.
- Operation Flow
- ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
- Team Members
- Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee
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