WineStax 積み重ね可能なワインラック by BrandBase is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀賞 in ベイクウェア・テーブルウェア・ドリンクウェア・クックウェアデザイン Competition Category.
銀キッチン用品· 2022
WineStax 積み重ね可能なワインラック
by BrandBase
Client: BrandBase B.V.
A' Design Award 銀賞 Winner in キッチン用品 Category
Verified Award Winner
Verify Award Status for #137924The Design
About WineStax 積み重ね可能なワインラック
WineStaxは家庭用に設計された積み重ね可能なワインラックです。各ユニットは独立しており、最大3本のボトルを収納できます。ユニット同士は金属製のクリップで接合されるため、接続部が目立たず、最大10ユニットまで拡張できます。1つのユニットは、2つの三連六角形エレメントと、両端にねじが切られた連結ポールで構成され、手で締め付けて組み立てます。六角形のフォルムが、ラックに軽やかで洗練された佇まいを与えています。拡張可能なシステムにより、さまざまな部屋やコレクションの規模に合わせてワインラックを調整することができます。
The Recognition
About the A' Design Award 銀賞
WineStax 積み重ね可能なワインラックは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。WineStax 積み重ね可能なワインラックは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。WineStax 積み重ね可能なワインラックは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
- Dimensions & Packaging
- Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g - Tags
- Winestax, stackable, wine rack, home decor, kitchen accessory,
- Production Technology
- The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
- Design Challenge
- The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
- Research
- During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
- Inspiration
- The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
- Project Duration
- The project started in 2020 and the final product has been launched on the dutch market in September 2021.
- Operation Flow
- The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
- Patents
- Copyrights: BrandBase, Mr. G.P. Alberts, 2021
- Team Members
- Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven
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