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Kaif Burger レストランのインテリアデザイン by Valeriy Lizunov

Kaif Burger レストランのインテリアデザイン by Valeriy Lizunov is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.


銅インテリア· 2022

Kaif Burger レストランのインテリアデザイン

by Valeriy Lizunov

Client: Morgenstern

A' Design Award 銅賞 Winner in インテリア Category

14,510

Verified Award Winner

Verify Award Status for #138284

Colors

The Design

About Kaif Burger レストランのインテリアデザイン

Kaif Burgerは、モスクワ中心部の歴史的建造物の1階に位置するバーガーレストランである。客席エリアは60平方メートル、天井高は4メートルを有する。総面積20平方メートルに及ぶ巨大なデジタルスクリーンには、メニューやミュージックビデオが映し出される。スリングベルトで締め付けられた変形した金属製カウンターが主要なアートオブジェを形成している。壁面には3Dプリンターで印刷された100万ドル紙幣が施され、ステンレススチール製の大型バブルガムのインスタレーションがアートというテーマを支えている。床にはグレーとホワイトのテラゾータイルが敷き詰められている。

The Recognition

About the A' Design Award 銅賞

Kaif Burger レストランのインテリアデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Kaif Burger レストランのインテリアデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Kaif Burger レストランのインテリアデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The interior of Kaif Burger indulges quests into the provocative world of Morgenstern music. Giant digital screens display not only current menu but also the crops of his musical videos. The sense of grotesque is also can be found in art-objects. One million dollar bill with the portrait of rapper is printed on the wall with 3D printer, deformed metal counter strapped with sling belts looks like it is suffering under invisible pressure. The art theme is supported by a large piece of stainless steel - bubble gum installation.
Dimensions & Packaging
Deformed metal counter is 6775*900*950h. The total space of the dining area is 60 sq.m. Ceiling height is 4 meters. The total square of digital displays is 20 sq.m.
Tags
Burger, Morgenshtern, Rap, Music, Steel, Shoking, Art elements
Production Technology
The floor is paved with gray and white terrazzo tiles, but instead of the classic patterns there are the logo and the inscription One Million Burgers depicted on the floor. On the minimalistic concrete walls there are installations and paintings of contemporary artists. The main feature of the design is a deformed metal counter strapped with sling belts. All pieces of furniture here are made-to-order including the concrete sink.
Design Challenge
The space of the burger joint is limited, only 60 square meters for visitors, so the architects used every centimeter of interior (they also organised the loft for cooking area). The main art object is deformed metal counter. The architects found the way how to give an appropriate form for the steel.
Research
The space inside is designed in the mix of contemporary and street art. First of all, the architects tried to analyse the creativity of popular Russian rap artist Morgenstern and convey his message into the interior. The art objects including deformed metal counter, large stainless steel bubble gum installation or huge dollar bill reflect the idea of grotesque. For crowded burger joint the architects provided separated doors and special seating area. The tables resembling a bar counter on two legs are surrounded by black minimalistic leather benches.
Inspiration
The architects from Archpoint bureau created Kaif Burger as the first flagship site of the new burger joint chain for famous Russian rap artist Morgenstern. In design the architects followed his provocative behaviour. As the result, they have found a daring combination of luxury, contemporary art and quality fast food. They decomposed the image of the rapper into atoms and assembled from them a dynamic and fashionable design, aimed not only at the artists fans.
Project Duration
The project was started in June of 2021 and finished in September 2021. Kaif Burger locates in the historical centre of Moscow on the ground floor of historical building on Nikolskaya Street.
The burger joint was highly rated and covered in Russian and international interior media.
Operation Flow
Kaif Burger is a trendy place with dynamic interior that focuses on fast food. The burger joint is supposed to be crowded, that is why the architects provided the distribution of flows via different doors for entrance and exit. The idea of motion is reflected by giant digital screens. The menu and provocative music videos of Morgenstern are being displayed on them.
Patents
Archpoint and Morgenstern
Team Members
Archpoint Bureau - Valery Lizunov - Chief Architect, Ekaterina Ageeva - Designer
Image Credits
#1/Sergey Morgunov
#2/Sergey Morgunov
#3/Sergey Morgunov
#4/Sergey Morgunov
#5/Sergey Morgunov

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