Granovita グラノーラのパッケージ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2022
Granovita グラノーラのパッケージ
Client: Sot B&d
A' Design Award 銀賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #139398The Design
About Granovita グラノーラのパッケージ
Granovitaはグラノーラのためのパッケージデザインである。シリアルに一般的に用いられる軟包装パウチを板紙製の箱に置き換えることで、店頭の棚で製品がどのように見えるかをより細かくコントロールできるようにした。板紙のざらついとした質感は、健康的な暮らしというテーマを支えている。フルーツと穀物のイラストレーションが、各フレーバーの味わいを表現する。アイコン、表情豊かなレタリング、鮮やかな色彩がポジティブなメッセージを伝えている。板紙はコンポスト化が可能なため、環境に配慮しつつ低コストなソリューションとなっている。各箱の寸法は160×120×40ミリメートルである。
The Recognition
About the A' Design Award 銀賞
Granovita グラノーラのパッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Granovita グラノーラのパッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Granovita グラノーラのパッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
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