Buenandanza オリーブオイルのパッケージ by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2022
Buenandanza オリーブオイルのパッケージ
Client: Buenandanza
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #139831The Design
About Buenandanza オリーブオイルのパッケージ
Buenandanzaは、オリーブオイルのためのパッケージデザインである。ボトルは二重の「肌」をまとっているように見える。深く濃いブルーに着色されたガラスと、ボトルを巻き込むように貼られた白い紙製ラベルである。深いブルーの色調は静謐さを想起させ、一方で質感のある白いラベルはナチュラルな印象を与える。ゴールドの箔押しで施された円と三角形のシンボルは、先の尖ったオリーブの葉と楕円形のオリーブの実を表現している。丸みを帯びたフォルムと厚みのあるガラスが品質の高さを伝える。不透明な着色ガラスは光を遮り、オイルの品質保持に貢献する。液だれを防ぐノンドリップかつ詰め替え不可のキャップが、小ぶりで堅牢なこのボトルを完成させている。
The Recognition
About the A' Design Award 銅賞
Buenandanza オリーブオイルのパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Buenandanza オリーブオイルのパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Buenandanza オリーブオイルのパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
- Dimensions & Packaging
- 100 x 57 x 176 mm. 500ml capacity. Glass and label
- Tags
- packaging, design, package, branding
- Production Technology
- Tinted glass, paper label and stamping.
- Design Challenge
- The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
- Research
- In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
- Inspiration
- The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.
The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived. - Project Duration
- The project started in november 2021 in Ubeda and finished in january 2022.
- Operation Flow
- The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.
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