Conlia Home Image Store リテール（店舗）インテリアデザイン by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.
銅インテリア· 2022
Conlia Home Image Store リテール（店舗）インテリアデザイン
by Zehua Zheng
Client: Conlia Home
A' Design Award 銅賞 Winner in インテリア Category
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- Verified Award Winner
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The Design
About Conlia Home Image Store リテール（店舗）インテリアデザイン
Conlia Home イメージストアは、中国・江門のホームファーニシングブランドのために手がけられた店舗インテリアです。デザインは中国の伝統建築と東洋の家族の暮らしから着想を得ています。原木とステンレススチールはトラスや窓格子を想起させ、ポリプロピレンシート、ラタン編み、柔らかなファブリックが自然な質感を加えています。半開放的かつ左右対称のレイアウトが、内と外をつなぎます。機能エリアは完全に分断せず互いに連続させることで、重層的な空間を生み出しました。テーマ性のあるシーンモジュールがさまざまな室内設定を提示し、落ち着いたショッピング体験を支えます。
The Recognition
About the A' Design Award 銅賞
Conlia Home Image Store リテール（店舗）インテリアデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Conlia Home Image Store リテール（店舗）インテリアデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Conlia Home Image Store リテール（店舗）インテリアデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
- Tags
- Natural, comfortable, oriental features, domesticity, elegant household items
- Production Technology
- The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
- Design Challenge
- 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life. - Research
- The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
- Inspiration
- The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people. - Project Duration
- Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
- Operation Flow
- 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal. - Team Members
- Designer: ZE HUA ZHENG
Designer: WANG YING PAN
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