Broken Top Brewing Co Craft Beer 飲料パッケージ by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer 飲料パッケージ by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2022

Broken Top Brewing Co Craft Beer 飲料パッケージ

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award 鉄賞 Winner in パッケージ Category

10,886
Verified Award Winner
Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer 飲料パッケージ

Broken Top Brewing Co Craft Beerは、IPAとピルスナーを手がける小ロット生産のクラフトビールブランドのために制作された飲料パッケージデザインである。グラフィックパターンはヴィンテージトイから着想を得ている。一体化されたロゴは各製品ラインのカラースキームに合わせて変化し、パターンと融合することで視覚的な錯覚を生み出す。缶はブルーアルミニウム製で、アルミ缶では稀な深いネイビートーンを実現するために特別に調色されている。ホワイトインクの下地層を用いた超高速インクジェット印刷により、グラフィックはより鮮やかに表現されている。標準的な211ボディ缶は12オンスの容量を持つ。

The Recognition

About the A' Design Award 鉄賞

Broken Top Brewing Co Craft Beer 飲料パッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Broken Top Brewing Co Craft Beer 飲料パッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Broken Top Brewing Co Craft Beer 飲料パッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable