Borjomi 限定版パッケージ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2023
Borjomi 限定版パッケージ
Client: Borjomi
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #141264The Design
About Borjomi 限定版パッケージ
激しい躍動感、ボルジョミの空を彩る花火、そして圧倒的な存在感を放つ主役、鹿。ジョージア文化の象徴へと変貌した魔術師。「偉大なる再生者」のビジュアルインパクト。ボルジョミは祝祭の輝きを纏い、鹿はドームから、勢いよく湧き出る水から立ち上る。その周囲には、水中のボルニシ十字架、生命の中心。虹色のラインは爆発的な花火のラインと融合し、躍動感を強調する。赤色が祝祭を際立たせ、水は創造の躍動のリズムによって波立つ。
The Recognition
About the A' Design Award 銅賞
Borjomi 限定版パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Borjomi 限定版パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Borjomi 限定版パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
- Tags
- Packaging design, limited edition, can design, sparkling water
- Design Challenge
- The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging. - Inspiration
- Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator". - Project Duration
- The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
- Operation Flow
- The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
- Team Members
- creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris
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