Hola Aloe パッケージ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2023
Hola Aloe パッケージ
Client: Balokas
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #141270The Design
About Hola Aloe パッケージ
万華鏡を通して見る映像が心を刺激し、ダンスへの誘いを生み出す。マキシマリストな雰囲気の中で、デザインのあらゆる要素が流れるように捉えられている。絶対性を打ち破る線は、Hola Aloe Vitaminの動きとエネルギーへと消費者を誘い込む。フルーツは体のあらゆる器官を目覚めさせ、精神を覚醒させ心身を滋養する祝祭へと導く。エネルギー、色彩の振動、そして万華鏡を通して世界を見る神秘。このコンセプトの主なアイデアは、健康的な機能性ビタミンドリンクへの楽しいアプローチを創造することだった。
The Recognition
About the A' Design Award 銅賞
Hola Aloe パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Hola Aloe パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Hola Aloe パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Images through a kaleidoscope that excite your mind and invite you to dance with them. With a maximalist mood, every point of the design is captured with flow. Lines that break their absoluteness, to entice us in the movement and energy of Hola Aloe Vitamin. Fruits awaken every organ of our body and leads to a celebration that awakens the spirit and nourishes body and mind.
- Dimensions & Packaging
- Plastic bottle. Width 60mm x Depth 60mm x Height 210mm
- Tags
- Packaging design, aloe, aloe drink, vitamins
- Production Technology
- The products are plastic bottles with a transparent plastic sleeve.
- Design Challenge
- The goal was to redesign the packaging of the Hola Aloe Vitamin drink.
The target group is people who follow a balanced, healthy diet, aged 25-45.
An enjoyable approach to healthy vitamin drinks, avoiding the use of conventional methods of design. - Research
- There was no research for this project.
- Inspiration
- If Hola Aloe was a rhythm, it would be the vibrations between the steps of an Argentine tango. If it were a note, it would have the intensity of Mi, and if it were a party, it would set up our instruments in nature and dance with her. All these explosions of the senses, seemed like images through a kaleidoscope. Intense, magical, and tied together by handkerchiefs that join hands and drag the dance!
- Project Duration
- The project started in December 2020 in Athens and finished in February 2020 in Athens, and was published in local stores all over Greece in May 2021.
- Operation Flow
- An enjoyable approach to healthy vitamin drinks, which avoid the use of conventional methods of design.
- Team Members
- creative director: Antonia Skaraki
art director: Andreas Deskas - Image Credits
- Image #1 : Creator Andreas Deskas (Art Director)
Image #2 : Creator Andreas Deskas (Art Director)
Image #3 : Creator Andreas Deskas (Art Director)
Image #4 : Creator Andreas Deskas (Art Director)
Image #5 : Creator Andreas Deskas (Art Director)
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