Whitelier Hanam ベーカリー by Seuk Hoon Kim is a highly esteemed winner of the very prestigious 2023 A' Design Award 鉄賞 in インテリア空間・展示デザイン Competition Category.

鉄インテリア· 2023

Whitelier Hanam ベーカリー

by Seuk Hoon Kim

Client: Studio Eccentric Co., Ltd.

A' Design Award 鉄賞 Winner in インテリア Category

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Verified Award Winner

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Colors

The Design

About Whitelier Hanam ベーカリー

韓国の高級ブティックベーカリー、Whitelier が、韓国京畿道のミサ地区に 5 番目の旗艦店をオープンしました。このプロジェクトの概要は、販売展示用のホールと白パンを製造するための設備の整ったベーキングキッチンを備えたパン屋を設計することでした。全体のデザインは、「White」と「White」の合成語である「Whitelier」というブランドのブランドアイデンティティを満たすために必要でした。そして「アトリエ」。高級パンを焼く白い工房を意味します。洗練された曲率のファサードと連結されたパンの陳列棚は、そのアイデアを強調するように設計されています。

The Recognition

About the A' Design Award 鉄賞

Whitelier Hanam ベーカリーは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Whitelier Hanam ベーカリーは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Whitelier Hanam ベーカリーは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Dimensions & Packaging: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Tags: white, bakery, display, modern, minimal, bread, articulated
Production Technology: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Design Challenge: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Research: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiration: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Project Duration: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Operation Flow: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Team Members: Seuk Hoon Kim
Image Credits: All images : Photographer Studio Eccentric, 2021