Prakrishi 蜂蜜のパッケージ by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2023
Prakrishi 蜂蜜のパッケージ
by Vishal Vora
Client: Prakrishi
A' Design Award 銀賞 Winner in パッケージ Category
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- Verified Award Winner
- Verify Award Status for #141936
The Design
About Prakrishi 蜂蜜のパッケージ
Prakrishiは、6種類のフレーバーハニーのために手がけたパッケージデザインです。既存ブランドのラインを拡張したもので、ミニマルなスタイルとゆとりある余白をそのまま受け継いでいます。ミツバチの羽をモチーフに様式化したグラフィックを主要なビジュアル要素として用い、この蜂蜜シリーズに明確なアイデンティティを与えるとともに、店頭の棚で6種のフレーバーを見分けやすくしています。それぞれの蜂蜜は、高さ180ミリメートル、幅100ミリメートルのガラス瓶に充填されています。ボトルラベルと蓋のカバーには、ナチュラルホワイトのテクスチャードペーパーを用いて印刷しています。
The Recognition
About the A' Design Award 銀賞
Prakrishi 蜂蜜のパッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Prakrishi 蜂蜜のパッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Prakrishi 蜂蜜のパッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! - Dimensions & Packaging
- Height 180mm X Width 100mm X Width 100mm
- Tags
- Honey, Packaging, Branding, Motif, illustration
- Production Technology
- We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
- Design Challenge
- Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
- Project Duration
- The project started in Jan 2021 in India and finished in March 2021 in India,
- Operation Flow
- Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
- Patents
- None
- Team Members
- Vishal Vora
- Image Credits
- Vishal Vora (Sol Benito)
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