Dream Dance Ice Ribbon アルコール飲料パッケージ by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2023
Dream Dance Ice Ribbon アルコール飲料パッケージ
by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #142242The Design
About Dream Dance Ice Ribbon アルコール飲料パッケージ
「夢舞冰絲帯（ドリームダンス・アイスリボン）」は、中国白酒のためのパッケージセットである。1つのケースに4本のボトルを収めたブラインドボックス仕様で、各ボトルはスピードスケート、フィギュアスケート、カーリング、アイスホッケーという4つの冬季競技をそれぞれ表現している。クリスタル製のキャップには、内側に各競技の立体的な造形が彫刻されている。ボトル本体は蓄光仕様で、ベースの形状は国家スピードスケート館「アイスリボン」をモチーフとし、無限記号（∞）と組み合わせている。外箱は箔押し、エンボス加工、雪の結晶のプリントで仕上げられている。
The Recognition
About the A' Design Award 銅賞
Dream Dance Ice Ribbon アルコール飲料パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Dream Dance Ice Ribbon アルコール飲料パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Dream Dance Ice Ribbon アルコール飲料パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
- Dimensions & Packaging
- Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm - Tags
- Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
- Production Technology
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon. - Design Challenge
- Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
- Research
- Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
- Inspiration
- With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
- Project Duration
- 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Operation Flow
- The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
- Team Members
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
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