Gui Jiu Shi Jia アルコール飲料のパッケージ by Yunlin Dai and Weiliang Tao

Gui Jiu Shi Jia アルコール飲料のパッケージ by Yunlin Dai and Weiliang Tao is a highly esteemed winner of the very prestigious 2023 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2023

Gui Jiu Shi Jia アルコール飲料のパッケージ

by Yunlin Dai and Weiliang Tao

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award 鉄賞 Winner in パッケージ Category

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Verified Award Winner

Verify Award Status for #142245

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gui Jiu Shi Jia アルコール飲料のパッケージ

Gui Jiu Shi Jiaは、中国の白酒（バイジュウ）のためのパッケージデザインである。ボトルは正面から見ると方形で、上から見ると方形と円形が組み合わされた形状となっている。このフォルムは、確固たる原則と柔軟な思考を併せ持つという文化的な理念を表現している。ラベルには、もてなしの伝統的な象徴である貴州のバティック（ろうけつ染め）の迎客鳥文様をあしらった。ボトルはスプレー塗装、焼き付け、ブラッシング加工により仕上げられ、ネックスリーブはレザーで覆われている。外箱には特殊紙、ファイバーボード、銀箔、金属製エンブレムを用いた。4種のコードによるシステムが偽造防止を支えている。

The Recognition

About the A' Design Award 鉄賞

Gui Jiu Shi Jia アルコール飲料のパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Gui Jiu Shi Jia アルコール飲料のパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Gui Jiu Shi Jia アルコール飲料のパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Dimensions & Packaging: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Design Challenge: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Research: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiration: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Project Duration: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Operation Flow: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Team Members: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu