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W Chengdu ホテルインテリアデザイン by Glyph Design Studio

W Chengdu ホテルインテリアデザイン by Glyph Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award 金賞 in インテリア空間・展示デザイン Competition Category.


金インテリア· 2023

W Chengdu ホテルインテリアデザイン

by Glyph Design Studio

Client: Glyph Design Studio Inc.

A' Design Award 金賞 Winner in インテリア Category

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The Design

About W Chengdu ホテルインテリアデザイン

W成都は、中国四川省成都市に完成したホテルのインテリアデザインです。プロジェクトは26,800平方メートルに及び、5つのフロアにわたるパブリックエリアと約297室の客室・スイートで構成されています。デザインは、九寨溝の自然が織りなす色彩、川劇のモチーフ、そして詩人と詩にまつわる地域の歴史から着想を得ています。ニュートラルな石材と木材のトーンに、鮮やかな色調と、光の変化によって色が移ろうダイクロイックガラスがアクセントとして加えられています。ロビーには滝のインスタレーションが据えられ、流動的な石の床パターンがゲストを各空間へと導きます。

The Recognition

About the A' Design Award 金賞

W Chengdu ホテルインテリアデザインは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。W Chengdu ホテルインテリアデザインは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。W Chengdu ホテルインテリアデザインは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The portmanteau word: Du’titude is created to capture the essence of Chengdu's Plenitude natural environments and the people in Chengdu’s unique relaxed, light-hearted and open-minded characters.
The design sparks curiosity in an adventurous and edgy celebration of theatrical arts in daily life settings in Chengdu. Designed to provide an otherworldly experience rich with brand values in narrative and imagination. The natural colors and wonders of Jiuzhaigou, motifs extracted from Si Chung Opera, and prominent history of poets and poems were all reflected in the project. Created as an immersive hotel experience, guests are not only be seen in this theatrical setting but also become part of the performance.
Dimensions & Packaging
The project covers a total of 26800 sq. meters. The scope of work included public areas spanning over 5 levels, and approx. 297 guest rooms and suites.
Tags
WHotel, Glyphdesignstudio, WChengdu, Hotelinteriordesign, Hospitalitydesign,
Production Technology
The hotel is an inviting visual and tactile journey, among neutral tones in stones and wood while celebrating Chengdu's energy in bursts of vivid hues with materials such as dichroic glass. Its color-shifting properties reflect light changes and guests are mesmerized by the iridescent color effects.
The room combines a soft palette of soft tones accented with bright yellow. Yellow signifies fierceness, ambition and cool-headedness – perfectly suited for the W disruptors with their lust for life mindset. Programed light scenes evoke a strong sense of the theatrical stage especially in window area as if one were immersed within the act.
Design Challenge
The design is an equilibrium between brand identity on bold and witty VS. Client’s desire for an enduring scheme. The design must capture cultural imagination but with its own distinct identity.
Research
Guests are engaged within spaces by ways of storytelling within the context of physical, social and historical indigenous elements. Research was based on previous travel experiences to Chengdu, interviews with locals and surely the web and social media as references.
Inspiration
Sophisticated and sensual with ample playfulness. Custom elements are beautifully resolved: selection of stone coloration and special layout arrangements, over-scaled Shu Brocade-inspired wall graphics, and large suspended metal mesh echoes the drama of sweeping curtains. Polished and hairline textured metals reflect patron’s movement, lighting and objects creating an indefinite atmosphere. Public engagement through design by sensory stimulation, touch and material exploration allows guests and locals alike to experience the best of Chengdu within W.
Guest room design was drawn on an abstract notion of Bian Lian performances at local theatres. The mysterious and transformation aspects were magnified. Super graphic at headboard is animated by textured acrylic panels at front creating an effect similar to lenticular printing. The forms and shapes widely used for the Bian Lian masks are translated to organic shapes throughout the rooms.
Project Duration
Project completion : October 2020 in Chengdu, Sichuan China.
Operation Flow
The concept of fluidity is adopted throughout. Beginning with the entry sequence: a large waterfall installation was placed in the middle of the lobby with furniture placement along the perimeter to increase the hotel's programming flexibility. Whatever Whenever counters are placed in close proximity to elevators for the best guest experience. A giant Panda insider at the LED Mahjong table truly personifies locals' love for the game. Gradation of light to mid-grey stone forms a fluid floor pattern and leads guests to the passion points throughout the hotel.
Team Members
Gary Chan, Polly Chan, Marion Liu, Vicky Lo, Erica Cheung, Bora Yang, Ayako Sugino, Teresa Leung, Raymond Chan, Vanassa Chan, Carol Yeung, Ivy Choi, Yao Xu
Image Credits
Photographer : Ray Fang

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