Shguijiu Dian 白酒ボトルパッケージ by Liang Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award 金賞 in パッケージデザイン Competition Category.

金パッケージ· 2023

Shguijiu Dian 白酒ボトルパッケージ

by Liang Chen

Client: Shanghai Guijiu Group Co., Limited.

A' Design Award 金賞 Winner in パッケージ Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shguijiu Dian 白酒ボトルパッケージ

「申贵酒·巅」は、上海発の高級ギフト白酒のためのパッケージデザインである。フォルムは中国で最も高い建築物である上海タワーから着想を得ている。クリスタル製のボトルと鏡面仕上げの金属キャップは一つの形として連続して見え、螺旋状に旋回する曲線と非対称のシルエットを描く。外箱は銀メッキを施した円筒形で、不規則な曲面を備えている。外箱は直径110mm・高さ330mm、ボトルは直径80mm・高さ300mmである。いずれも保管して飾ることができ、廃棄物の削減につながる。

The Recognition

About the A' Design Award 金賞

Shguijiu Dian 白酒ボトルパッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Shguijiu Dian 白酒ボトルパッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Shguijiu Dian 白酒ボトルパッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensions & Packaging: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tags: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Production Technology: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Design Challenge: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Research: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiration: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Project Duration: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Operation Flow: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Team Members: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Image Credits: Creative Director: Chen Liang