Xianyan Xianyan 鳥の巣包装 by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2023

Xianyan Xianyan 鳥の巣包装

by Wei Sun

Client: DOTONE Brand Design

A' Design Award 鉄賞 Winner in パッケージ Category

13,884

Verified Award Winner

Verify Award Status for #142671

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xianyan Xianyan 鳥の巣包装

高級ギフト箱に入ったツバメの巣商品です。パッケージデザインのコンセプトはアナツバメと中国の要素を組み合わせたもので、階層化されたシルエットにさまざまなカラーブロックと要素を使用してツバメのパターンを形成しています。 2層の中空デザインがアンティークな魅力をプラスします。全体像は、モダンなデザインアートの感覚を備えた東洋の古典的な美的芸術的概念を表しています。

The Recognition

About the A' Design Award 鉄賞

Xianyan Xianyan 鳥の巣包装は、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Xianyan Xianyan 鳥の巣包装は、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Xianyan Xianyan 鳥の巣包装は、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bird's nest product in a high-end gift box. The design properly reflects the user's consumption experience of gift-giving, so that users are pleasantly surprised when they get the product. The first layer is designed with the outline of the swallow and hollowed out, and the swallow formed by the second layer of color blocks integrates the elements of the origin and forms a unique texture. The two together form a virtual and real design effect, which is unique among similar projects.
Dimensions & Packaging: Envelope size: width 28cm x depth 28cm x height 8cm
Inner box size: width 27.4cm x depth 28cm x height 7.4cm
Tags: Bird's nest packaging design, Oriental aesthetics, High-end gift box, Hollow design, Healthy food
Production Technology: The packaging material is special paper, which is environmentally friendly and reusable.
Hollowing, bronzing process and two-layer structure processing of packaging are more creative and quality in visual experience, and the logo is interpreted with three-dimensional metal plate as the medium.
Design Challenge: In order to ensure the integrity of the picture, the hollow edge of the first layer of the envelope needs to be precisely aligned with the edge of the inner box pattern of the second layer, and at the same time does not affect the bronzing part on the envelope, debug according to the printing sample, and finally achieve a perfect state.
Research: Carry out certain research and analysis on similar packaging in the market, hoping to break through the traditional structure, and the structure is based on the use experience of the target group, and the packaging visually gives the target group the possibility and freshness of association.
Inspiration: The packaging product is a kind of supplement that China has respected since ancient times. In order to reflect the characteristics of the product, the design concept combines swiftlet and Chinese elements. The main pattern is concentrated, and the surrounding areas are given corresponding blank treatment; The elements are deconstructed and integrated, and the overall picture presents an oriental classical aesthetic artistic conception with a sense of modern design art.
Project Duration: The project started in Shenzhen in April 2021 and completed in Shenzhen in April 2022.
Operation Flow: The packaging adopts a pull-out opening method; the first layer of packaging is an envelope design with an empty bottom, while the second layer of packaging is an inner box, which is equipped with a handle rope to facilitate the extraction of the inner box from the bottom of the envelope. The opening method of the inner box is a flip type.
Patents: Copyrights belong to DOTONE Brand Design, 2022.
Image Credits: Image #1-#5
Designer,Wei Sun,2021
3D modeling renderer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021