鉄 パッケージ · 2023
Mushroom Coffee 食品包装は
by Yuxi Liu
- A' Design Award 鉄賞 2023 in パッケージ
- CLIENT: Usee
- Estimated Number of Design Views: 18,446
- Verification code F26D43D869 · Verify this award
Colors
About Mushroom Coffee 食品包装は
ステーションマーケットはマッシュルームコーヒーのブランドです。お客様がステーションマーケットを選んだ理由は、素晴らしい味わいのマッシュルームコーヒーの栄養素と知識を得ることができるからです。不安や不眠症を引き起こす可能性がある通常のコーヒーとは異なり、キノコを加えることでより健康上の利点が得られます。ステーションマーケットのパッケージは、コーヒーから抽出した抽象的な大理石のテクスチャーパターンと色でデザインされています。フレーバーはチャーガ、霊芝、冬虫夏草、ターキーテールの4種類。きのこごとに異なる栄養があり、お客様のニーズに応えます。ニーズ。
About the A' Design Award 鉄賞
Mushroom Coffee 食品包装はは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Mushroom Coffee 食品包装はは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Mushroom Coffee 食品包装はは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Press Kit
- Unique Properties
- Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
- Dimensions & Packaging
- Dimensions: Length: 5in, Width: 3in, Height:6.5in
- Tags
- Packaging, Food, Natural, Healthy
- Production Technology
- The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
- Design Challenge
- The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
- Research
- Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
- Inspiration
- Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
- Project Duration
- Jan 2021- May 2021
New Yorl, USA - Operation Flow
- In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
