Lion King 展示ホール by Zhuyuan Cai is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.

銀インテリア· 2023

Lion King 展示ホール

by Zhuyuan Cai

Client: Bosi-tao Design (btd Design) Co., Ltd

A' Design Award 銀賞 Winner in インテリア Category

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Verified Award Winner

Verify Award Status for #144074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lion King 展示ホール

「Lion King」は、佛山セラミックス本部基地に立地するセラミックタイルメーカーの国際本社のために設計された展示ホールである。空間はメカニカルな美学と産業時代というテーマを軸に構成され、未来のインテリジェント自動化工場という構想を提示している。主要素材はステンレススチール、メタリック塗装、ガラス、アルミ単板で構成される。展示されているのは400×1200×9ミリメートルの内装用壁タイルである。新たなリテール動線戦略が統合され、製品展示と商業的体験が一つの環境の中で融合している。

The Recognition

About the A' Design Award 銀賞

Lion King 展示ホールは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Lion King 展示ホールは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Lion King 展示ホールは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Lion King International Headquarters exhibition hall is located in the Foshan Ceramics Headquarters Base. Based on the precise positioning of Lion King International's oem model, the designers take the future and industrial age as the main purpose to shape the interesting space of its mechanical aesthetics, create an exhibition hall environment, integrate the flow strategy of new retail, and intend to break the single business boundary to redefine the concept of the "future factory".
Dimensions & Packaging: The product is interior wall tiles (size): 400*1200*9mm
Tags: Traditional Pioneer, Brand, Product, Service, Manufacturing
Production Technology: The Lion King project is mainly positioned for OEM processing. The designers design with the future intelligent automated factory as the carrier. The main materials are based on the sense of technology, mainly stainless steel, metallic paint, glass and aluminum veneer.
Design Challenge: The Lion King project is headquartered in Jinbo, Shandong. The concept is relatively traditional. How to persuade customers to break the single boundary from traditional concepts to redefine the concept of "Future Factory".
Research: The designer shape the interesting space of its mechanical aesthetics with the future and industrial age as the main purpose, create an exhibition hall environment, integrate the traffic strategy of new retail, and intend to break the single business format boundary, so as to redefine the concept of 'Future Factory' and promote the new generation of consumers The author interprets the spirit of exploration and the new concept of creation in the core of the Lion King international brand.
Inspiration: Sensitivity allows people to quickly adjust their views in the experience, and no longer look at everything with their inherent thinking. From handmade pottery to industrialized production, the building pottery industry has experienced revolutions. With the rise of the new experience economy, experience-driven consumption has become a common consensus. From the past to the present, standardization and industrialization are the keys to the production of benchmark products.
Project Duration: The project started in April 2020 in Torino and finished in August 2020 in Rimini, and was exhibited in Salone del Mobile in April 2020.
Operation Flow: Design communication, concept proposal, design strategy, scheme refinement, construction drawing refinement, site tracking, project presentation.
Image Credits: Photo: Huimin Lin & Lieping Tang, 2021