Shiftcam Snapgrip スナップグリップモバイル撮影マウントは、 by KL Chiu is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in カメラ・写真機器デザイン Competition Category.
銅写真機器· 2023
Shiftcam Snapgrip スナップグリップモバイル撮影マウントは、
by KL Chiu
Client: ShiftCam Limited.
A' Design Award 銅賞 Winner in 写真機器 Category
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- Verified Award Winner
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The Design
About Shiftcam Snapgrip スナップグリップモバイル撮影マウントは、
モバイル クリエイティブの強化に情熱を注ぐ SnapGrip システムは、モバイル撮影体験を向上させる究極のコンテンツ クリエーター ツールキットとして機能します。 SnapGrip は、DSLR の本質に焦点を当て、磁気接続を利用し、内蔵バッテリーによるワイヤレス充電を提供する、コンパクトで人間工学に基づいたモバイル写真用グリップです。シンプルで強力な磁気スナップを備えた SnapGrip は、素早く接続でき、人差し指で撮影するためのシャッター ボタンを含むフルサイズのグリップの快適さを瞬時に携帯電話にもたらします。
The Recognition
About the A' Design Award 銅賞
Shiftcam Snapgrip スナップグリップモバイル撮影マウントは、は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Shiftcam Snapgrip スナップグリップモバイル撮影マウントは、は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Shiftcam Snapgrip スナップグリップモバイル撮影マウントは、は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SnapGrip is a compact and ergonomic mobile photography grip that utilizes the iPhone MagSafe system and provides wireless charging via a built-in battery. With a simple strong magnetic snap, the Snapgrip is quick to connect and instantly brings the comfort of a full-size grip including a shutter button for index finger shooting to your phone. A minimal design with portability in mind. The magnetic system lets you quickly switch from landscape to portrait shooting or expand with lighting or mounts.
- Dimensions & Packaging
- 11cm(W) x 3.5cm(D) x 8cm(H), made from (recycled) polycarbonates plastic, thermoplastic polyurethane grip element, Magnetic mounting system, 2 PCBs with over 50 components in total, featuring Bluetooth shutter button. 5W wireless charging contains 1 lithium ion 18650 battery cell (total 3200 mAh), with 30 molded components from (recycled) polycarbonates. Includes expanding capabilities for industry-standard cold shoe mount.
- Tags
- Mobile Accessories, Photography, MagSafe, Phone Grip, Content Creation
- Production Technology
- Form follows function is our main design mantra and without sacrificing ergonomics and functionality we created an, as compact as possible enclosure to hold the key components. Minimizing footprint, to improve portability, the internal construction and assembly process became more challenging. As the SnapGrip holds your phone in place by magnetic force, a large part of development and research has gone into finding the correct strength that gives you that secure feeling for worry-free shooting.
- Design Challenge
- SnapGrip was created with the full mobile creative workflow in mind to offer an all-rounded solution. Every component was built from the ground up to support its intended functions. Designing an ecosystem of products in times of COVID has been a challenge. With team members spread out across the globe, being able to effectively communicate engineering changes and create alignment between all stakeholders without meeting face to face has been the most challenging task we encountered.
- Research
- Reaching out to our existing customer base we created focus groups to learn more about the needs of content creators and their workflow. We realized that they are always on the go and in need of a compact, portable ad-hoc shooting system that enhances their phone. What started as only a Snapgrip rapidly evolved into an ecosystem of products. Empower the users' mobile creative workflow at every stage so that they can gear up, shoot, edit, (re)view, and share their content on the go.
- Inspiration
- With a passion for empowering mobile creatives, we aimed to create the ultimate content creator toolkit. An ecosystem of products that enhance your mobile shooting experience. By focusing on the essentials of a DSLR the Snaprgip makes shooting on your mobile phone comfortable and fun again. Whether an avid Instagrammer, crazy about TikTok, or a Facebook fan keen to share cooking skills, SnapGrip disappears within the experience and allows you to focus on what matters - Your content
- Project Duration
- The SnapGrip project started in March 2021 with concepting and preliminary engineering. In May 2022, SnapGrip was launched on Kickstarter as ShiftCam's biggest product launch yet raising over USD 840,000 with more than 6600 backers. With key project management in Hong Kong, design and engineering in the Netherlands, and assembly in China, the production of SnapGrip started in July 2022. The product will officially launch in retail in October 2022.
- Operation Flow
- Just Grip, Snap, Shoot. With the magnetic system, the SnapGrip is very intuitive in use as it automatically snaps into the correct position on your phone. Additional accessories can snap magnetically to the SnapGrip, your phone, or each other. A SnapLight beautifully illuminates your subject while the SnapPod allows you to frame your shot as a tripod or selfie stick, or just mounts a light for you. The SnapGrip ecosystem is designed to seamlessly integrate into the content creation workflow.
- Team Members
- Benson KL Chiu
Armand Vanoord
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