Shiftcam 240mm Super Zoom モバイルカメラレンズ by Kl Chiu

Shiftcam 240mm Super Zoom モバイルカメラレンズ by Kl Chiu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀賞 in カメラ・写真機器デザイン Competition Category.

銀写真機器· 2026

Shiftcam 240mm Super Zoom モバイルカメラレンズ

by Kl Chiu

A' Design Award 銀賞 Winner in 写真機器 Category

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Colors

The Design

About Shiftcam 240mm Super Zoom モバイルカメラレンズ

Shiftcam 240mm Super Zoomは、スマートフォン向けに設計された望遠レンズです。5倍ペリスコープカメラモジュールを搭載したスマートフォンに最適化されており、約10倍相当の光学的な画角を実現します。4つのスタッキング可能なマクロコンバーターを装着することで、同じ焦点距離を最大40倍までの遠距離マクロ撮影へと変換できます。鏡筒とマウントには再生アルミニウムを使用し、ツイストロック方式により迅速かつ確実な装着を可能にしました。前部は細身に設計されており、レンズを装着したままでもマグネット式アクセサリーを使用できます。コンパクトな形状により、キット全体をポケットに収めて持ち運べます。

The Recognition

About the A' Design Award 銀賞

Shiftcam 240mm Super Zoom モバイルカメラレンズは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Shiftcam 240mm Super Zoom モバイルカメラレンズは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Shiftcam 240mm Super Zoom モバイルカメラレンズは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
Dimensions & Packaging: 42.5 x 52.6
Tags: Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
Production Technology: Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
Design Challenge: The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
Research: Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
Inspiration: The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
Project Duration: Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
Operation Flow: The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
Team Members: Benson KL Chiu
Armand van Oord
Image Credits: Armand van Oord