Snow Draft Beer ビールパッケージ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award 金賞 in パッケージデザイン Competition Category.
金パッケージ· 2023
Snow Draft Beer ビールパッケージ
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award 金賞 Winner in パッケージ Category
- 53,797
- Verified Award Winner
- Verify Award Status for #144347
The Design
About Snow Draft Beer ビールパッケージ
Snow Draft Beerは、純粋な麦芽生ビールのためのパッケージシリーズで、アルミ缶とガラス瓶の2種類で展開されています。デザインはミニマリストのアプローチを採用し、オーロラグリーンとピュアホワイトをメインカラーとしています。麦芽、ホップ、水の波紋を描いた線画は、醸造に用いられる3つの原料を表現しています。ガラス瓶は握りやすいよう胴部がわずかに絞り込まれた形状で、「純」と「生」を意味する中国語の書道文字がエンボス加工で施されています。瓶の容量は460ml、缶の容量は500mlです。統一されたデザインにより、純粋さと爽やかな味わいを伝えることを意図しています。
The Recognition
About the A' Design Award 金賞
Snow Draft Beer ビールパッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Snow Draft Beer ビールパッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Snow Draft Beer ビールパッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
- Dimensions & Packaging
- Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm - Tags
- Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
- Research
- Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
- Inspiration
- To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
- Project Duration
- The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
- Operation Flow
- The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
- Team Members
- Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess
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