Xishuang Linyu マーケティングセンター by Kelly Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.

銀インテリア· 2023

Xishuang Linyu マーケティングセンター

by Kelly Lin

Client: Agile

A' Design Award 銀賞 Winner in インテリア Category

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The Design

About Xishuang Linyu マーケティングセンター

西双林語（Xishuang Linyu）は、中国・西双版納（シーサンパンナ）に位置する812平方メートルのマーケティングセンターです。インテリアは現代アートと現地のタイ族（ダイ族）文化を融合させています。熱帯雨林の蛇行する形態をかたどったスクリーンが空間を分節し、視線を導きます。曲線を描くタッセルランプ、金属製の花のオーナメント、円形のカーペット、タイ族文様のクッション、そしてほぞ組（мортise and tenon）構造のシングルチェアが組み合わせて用いられています。ココヤシの枝、白象、孔雀といったモチーフは、この土地のイメージから引用されました。茶文化と工芸のエリアを設けることで、レイアウトを開放的にするとともに、地域の伝統に敬意を表しています。

The Recognition

About the A' Design Award 銀賞

Xishuang Linyu マーケティングセンターは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Xishuang Linyu マーケティングセンターは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Xishuang Linyu マーケティングセンターは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer works to seek common ground while preserving differences in the collision between contemporary art and local humanities of Xishuangbanna. With the focus on folk culture and living experiences, work has been done to pay homage to local humanities and create a space model in Xishuangbanna.
Dimensions & Packaging: Project Area: 812 square meters
Tags: Kelly Lin, Xishuangbanna, Dai people, Local culture, Marketing center
Production Technology: The design of pristine vegetation, coconut branches, auspicious white elephants, and peacocks are all drawn from the humanistic imagery of the local. The curved tassel lamps, metal flower ornaments, round carpets, Dai pattern pillows, and single chairs with mortise and tenon construction blend together harmoniously.
Design Challenge: In the original motion line, the compact home furnishings made the space congested. Thus, the designer chose to simplify the space by setting a visual focal point to optimize the layout of the space, enhancing the relationship between the central axis of the interior and exterior, and balancing the dynamic and static partition of the negotiation scene. Meanwhile, the outdoor enclosed area is adjusted and the outside view moved inward, boosting the flexibility of negotiation and relaxation.
Research: The base is located in the tourist resort town of Gashan, Xishuangbanna Dai Autonomous Prefecture, with folk culture and religious culture experience as the highlight, to create a world health resort that integrates business club, leisure and health community. The project is integrated with Dai folk customs, retaining the native environment and landscape of Xishuangbanna. It's aimed at creating a sanctuary in the rainforest, an ideal life residence away from the hustle and bustle of the city.
Inspiration: How can culture be expressed through design? Combining the genes of local culture and standardized space, the designer has designed a variety of sculptural hangings and ornaments with distinctive Dai characteristics. This allows people to better appreciate the customs of Dai Nationality. According to the designer, the design's original purpose from the start was to portray relaxed pleasure.
Project Duration: The project is located in Xishuangbanna, China and completed in May 2022.
Operation Flow: The form of screen resembles the winding shape of rainforest, and the different cultural artefacts sculpt the texture of space. The designer adjusted functional partitioning, implanted tea culture and cultural creation space, enhancing the humanistic focus of the space under the view of the screen barrier. The Jinghong Great Pagoda Temple, treasure of Hinayana Buddhism culture, is deconstructed via traditional handicrafts guided by the Taoist idea of the Unity of Heaven and Humanity.
Image Credits: Photographer MConcept