Qinshihuang Cpa ビールのパッケージ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2023
Qinshihuang Cpa ビールのパッケージ
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #144566The Design
About Qinshihuang Cpa ビールのパッケージ
秦始皇CPAは、China Pale Ale（チャイナ・ペールエール）カテゴリーのクラフトビールのためのパッケージデザインである。ボトルの形状とボトルネックには秦王朝の典型的な意匠を用い、その造形は秦漢時代の雲紋を施した玉杯を想起させる。ボトルネックに巻かれた旗は、本製品がChina Pale Aleスタイルの先駆けであることを示している。中央に配された篆書体の文字は、秦王朝によって統一された書体であり、伝統的で古典的な佇まいを与えている。本デザインは315mlのガラス瓶と550mlのアルミ缶として展開されている。
The Recognition
About the A' Design Award 銅賞
Qinshihuang Cpa ビールのパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Qinshihuang Cpa ビールのパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Qinshihuang Cpa ビールのパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
- Dimensions & Packaging
- 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm - Tags
- CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
- Production Technology
- aluminium can, glass bottle
- Design Challenge
- The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
- Research
- IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
- Inspiration
- Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
- Project Duration
- This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
- Operation Flow
- The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
- Team Members
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
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